Why didn't Apple ship a few of the iPhone 6 and 6 Plus to their stores so people can at least see and hold them to help figure out which one they wanted? The size question is a new one for iPhone customers and they should have provided some help here. By not doing that, people are going to stores looking at competitive devices. Or asking their friends who have competitive devices. That gives the competition a great chance to convert those people. Or hear from their friends how much they love the competitive device. Samsung is probably all over this with incentives too knowing this was happening. Really dumb move by Apple.