$70 for a couple of stickers and an emailed e-book telling you how to set up a website offering a couple of stickers and an emailed e-book for $70.
Once you've had 45 customers send you $3,150 you promise to send the first guy a laptop you paid $1,999 for clearing profit of $1,151 less the stickers.
Of course you could make even more by constantly sending yourself $70 for the email and keeping paying customers at the bottom of the list. Or even just not sending anyone a laptop at all!!