i think the iPhone 7 Plus is really too big. Ok it is Apple flagship (maybe?) and Apple is pushing customers to buy it (more ASP and revenue?) ... but it is too big... and heavy... if you look at the competition they can pack similar screen in more reasonable sized body (samsung s7, s7 edge, huawei p9, p9 plus....) i think the Oled iPhone may change everyhing for apple: maybe they can do a smaller handset introducing a new oled display size... 5.2 inches..? in this case who will buy the 5.5 jumbo iPhone Plus?