When looking at movies in iTunes itself rather then on tv, there is a rating and comments section on each page. If you read some of the comments, more then half of them have to do more with iTunes itself then with the movies the reviews are supposed to be for. Most people are complaining about the lack of the option to buy the movies digitally rather then rent them. This sometime leads to comments like "great movie, wish I could buy it rather then rent it", usually with a low rating. Leaving aside the fact that this makes the rating system invalid, it also proves that there is demand for the ability to buy digital movie content. What do you think? Would it make sense for the studios to open up their catalogues to digital sales? If they did, would you buy movies on tv, or continue to rent?