Originally posted by plehrack
Oprah does a show like this every year usually around Christmas. She puts together a list of things she thinks are cool, then contacts the companys who make them and asks if they will donate them. If not, she doesn't give them away. This way it works great for the studio audience and also for the companies involved in the way of free advertising. Who wouldn't want to see people going crazy over their products on one of the biggest shows on daytime TV. Over a million dollars worth of items were given away, the iPod being the coolest.
Peter Lehrack
(Oprah watcher.....don't tell anyone)