Hey gang I've been around and around on this one for awhile, and thought i'd take a stab at asking the community their opinions on the optimized settings to use. The issue is that I have been using an EDTV since 2005 and just upgraded to a proper HDTV, and am having trouble determining how to change my encoding and streaming workflow accordingly. I was previously using HB's ATV2 preset (in the last year, I was no longer using custom settings as I got good results from the preset) and streaming to the 42" plasma via the ATV2. Watching that content on the 55" LG LED HDTV I'm now obviously aware of a substantial reduction in viewing quality. The issue is, what to do to optimize going forward, understanding that everything I have to date will be compromised. I've done a few tests: First, I started using the ATV3 preset. However, I didn't see any noticeable differences when ported to the 1080p screen. They look about the same as the previously encoded stuff using the ATV2 preset. As a second test I picked up an ATV3, and ran both versions of the file using that device (the ATV2 older encode and the new ATV3preset encode) and again, no noticeable changes. So stepping back: 1. Is there a value in using an ATV3 instead of the ATV2, when viewing DVD encodes on a 1080p HDTV? I understand the resolution limitation of the DVD is not going to change. But I was wondering if there were any other reasons to use the ATV3 instead. For example, we are streaming more HD content through Netflix, Hulu and iTunes, so my assumption was that the ATV2 was pushing them down to 720p while the ATV3 would allow them through at full 1080p. However, I now wonder if they push this content at 720p and call it HD... I guess I'm questioning if I need to keep the ATV3 at all. Unless I start pulling encodes from Blu-Ray in which, I assume, the ATV's native 1080p through-put is valuable? 2. What are the optimized HB settings when pushing to a 1080p set (in my case 55")? And if, as per above, there would be a difference between the ATV2 and ATV3 in terms of content quality, which for each device? I have so far experimented by dropping the RF to 19 on the ATV3 preset. 3. In order to get the best streaming quality to the HDTV I would need to start encoding full 1080p content from BD, correct? I've read some of the recent exchanges with dynaflash that seem to suggest that this might not always be the case. At this point, I don't have a BD player for the Mac so I haven't encoded any of my BDs. Thanks for your help!