Orange! It's everywhere!

[Black_Mage]

Ever since the announcement of an orange iPhone, I have noticed the color orange popping up everywhere. What the hell? Orange car. Someone wearing an orange shirt. Orange this orange that. Maybe I just never really noticed that color until now. I'm sure there's a psychological explanation for this. It's weird.

 

[BigBlur]

There's a name for it. It's called the frequency illusion or the Baader-Meinhof phenomenon.

What's the Baader-Meinhof Phenomenon?

Have you ever met someone with a unique first name, and then all of a sudden you hear the name everywhere you turn? That's the Baader-Meinhof phenomenon at work. How did it get that handle?

science.howstuffworks.com