I'm not saying that's not as it may well be but a chat with an Apple Customer service rep is in no way a confirmation of it and the thread title is misleading. Any information from these kind of sources has to be taken with a pinch of salt. Unless Apple makes an official statement it's still debatable what the actual limit is.
I have made numerous attempts through chat at finding the answer. For the last week the reps have told me that this information has not been disseminated.
Well, today that changed.
That doesn't necessarily mean it's true. It may well be but such chat isn't a confirmation. Not that it matters to me as I'm only preordering one for myself.
Chat just told me one per, but to "check back at 12:01" for further information
I wonder if that means we won't be able to make a try-on appointment if we have already placed a pre-order.
Well, I just got off the phone with someone at 1-800-MY-APPLE and they told me I can purchase 2 watches no problem (one for me, one for the girlfriend).