Last year I was on an account with my in-laws on ATT, So I went ahead and pre-ordered the iPhone 6 at 3am, but then I thought it would be better just to get my own with Verizon because they were offering the $60 loyalty plan and I wanted to have a plan on my own, so I had to go back and cancel my at&t pre-order and then I set up a new account with Verizon. I got my iPhone 6 on release day, I think it was September 19th. I think it's just luck and also what color you get, Honestly you can do it through VRZ, Apple and still get it on release day or maybe a week later I don't think there is a trick to make things move faster other than making sure your Apple account is up to date and that your Credit card info is ready to be used.