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I dispute that Apple is being run efficiently. Compared to 5-7 years ago, Apple has grown in size dramatically, hired a lot more engineers and other staff in pretty much every department. Yet Apple's output in terms of quality products seems to be about the same or less, and Apple's output in terms of services is larger, but not necessarily better. What are all these engineers doing? You know that expression that COE types always say, do more with less? Well, it seems Apple is doing meh with more. The output per engineer is much lower than it was.
Yes, because the product cycle from R&D to production only takes a couple of years, right? So it's certainly valid to judge Cook based on the 4+ years he's been without Jobs.
 
Nope. They're just being cheapskates.

What I found, in a short look on Amazon, was that the price difference wasn't that large, if there was one, from the same size drive in the two spindle speeds. Now, perhaps the companies want to blow out the slower drives to Apple at a 'firesale' price, but I couldn't see the 'HUGE DIFFERENCE IN PRICE' that your post seems to imply.

Since OS X caches writes, doesn't that make some of the slowness moot? Granted on reads, it could be noticeable, but unless it's a really YUGE file, the read speeds aren't going to be YUGE either, and OS X is supposed to 'manage storage' to minimize fragmentation.

But it does seem shaky, everyone else seems to be using 7,200 drives. Apple uses 5,400 drives, and charges a premium. o_O
 
I want to see the i-naming convention die a horrible fiery death so hard.

To me it does not matter what they call them, if they would just work, right, the first time, be simple to use while at the same time being flexible for more demanding users (i.e. don't remove configuration/flexibility just because it seems complicated, just make it not obvious.), it that makes any sense.
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I have been using Macs and Apple products since 1989. Macs used to be super-intuitive with easy to understand menus and options. Unfortunately I have seen a move away from simple user-friendly GUIs to elegant but confusing GUIs where functionality is hidden or available only if you "know the trick". While it may make for sleek looking GUIs, hiding functionality is getting more and more confusing to a lot of us older Mac users. . . . . .

Yep, there are a number of usability rules that Apple just completely ignore today. Welcome to the new and terrible design mantra. After all, tech companies can't just keep doing the same thing year after year even if it makes their products worse. I really like that new GUI design seem to have to have 50% white space in order to be seen as modern, no matter how much that wastes in understanding usability. The best example was the Nest App, absolutely horrible, but modern and new. But Apple's developer web pages are not far behind.
 
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No I didn't. I never said anything about revenue.

I think it was your point with "efficiency".
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Nope. They're just being cheapskates.

No, 5400rpm drives are more reliable in the long term.

Anyway, the drive is there to replace it with the drive you want. You have no reason to complain when you can get a decent computer, with top-shelf SSD for less than $2K, just a DCI 5K monitor for that price would be cheap. Where's the 5K AIO for less than $2K, and comes with a SSD?

This meme needs to die, it's always the same people here with that pseudo-complaint.
 
I think it was your point with "efficiency".

Nope, as I was talking about employee numbers I think it's clear efficiency relates to employee outputs. Revenue is not correlated to employee output. Many companies have lots of revenue with very few employees. Likewise, many companies have an abundance of employees and not much revenue. So it's really sort of irrelevant.

Employee outputs are difficult, but not impossible, to quantify. It's different for each company.

For Apple, I think it's fair to look at products and services offered. The number of laptops and desktops offered for sale has remained about the same for the past 5 years. The number of phones has expanded somewhat, and also tablets, but not dramatically. Some software has gone away, particularly pro-level software. Some software has been added, mostly for consumption. Some web services went away, but more were added. Apple has brought in-house some of the operations, such as hosting servers.

I think if you add it all up though, and account of the number of employees, I think it will become evident that Apple is spending a lot more man hours for only a little bit more output.
 
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Employee outputs are difficult, but not impossible, to quantify. It's different for each company.

For Apple, I think it's fair to look at products and services offered. The number of laptops and desktops offered for sale has remained about the same for the past 5 years. The number of phones has expanded somewhat, and also tablets, but not dramatically. Some software has gone away, particularly pro-level software. Some software has been added, mostly for consumption. Some web services went away, but more were added. Apple has brought in-house some of the operations, such as hosting servers.

Measuring in "number of laptops" is frankly an extermely bad way to look at the things.

Look at for example the Lenovo line, if the MacBook line is at confusing, the Lenovo line is impossible, so many lines, people don't know what to buy for them, and to point to friends which model they should buy. And quite frankly, most of them are SKU's you really should avoid. And worse, when you go to a Best Buy or similar to buy one, it never has the one you want. Either is 1080p, and you want HiDPI, or has too low RAM, etc.

For Pro-level software the only thing that went away was Aperture, that nobody used, but a vocal minority, for the vast majority of photographers, they used Lightroom, that was easier to use, had more tools, and more importantly, produces better quality photos.
 
iDevice naming scheme is way better than Apple device naming. It's shorter, more elegant and everyone still immediately gets who's the creator of that cool and smart iThing. iPhone, iMac, iWatch, iTunes, iMusic, iPad, iCar, iPay... compare it to boring Apple Pay, Apple Music, Apple Watch.

Too true.

I think the whole 'Apple...' naming convention is a huge mistake. It's bland, copies what many other companies do, is narcissistic, unimaginative and corporate. It's also a mouthful compared to the succinct 'i'. Every single thing a negative compared to Steve Jobs's effortlessly cool and neat naming.
 
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Steven P. Jobs has plenty of history on making something, in spirit meant to be simple, extremely complex.

The NeXTStation Cube with the NeXTDimension add-on Card, to the NeXTStation Speaker were a few examples of over thinking and failing, no matter how cool it looked.

Steve had a habit of being like an All Seeing Eye where when it was on a subject he widdled it down repeatedly until satisfied, but then moved on quickly to the new shiny and left the past languish because iterations never interested Steve that much: he was mainly interested in something new. He relished the notion of ``The Next big thing.''
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I think that they do it because of the notorious heat issues inside Apple devices.

Fans are evil was Jobs' mantra. I understand it, but dammit, there are reasons for having fans! Like HEAT!!! The MacBook Pro used to scorch the creases out of people's pants! The Time Machines get really HOT!

Slower drives probably help with some of the heat issues. Not a solution...

With the general consumer expansion of SSD for PCI and M-2, the days of slow drives is over. If Apple keeps tossing in 5400 RPM drives they'll be laughed out of all those market segments.

Plextor just announced its imminent 8th Gen M8Pe SSDs

http://www.goplextor.com/PressCenter/NewsContent/61

...The EX1 comes in three different capacities: 128 , 256, and 512 GB, and uses the latest USB3.1 Type-C interface to provide ultra-fast transmission speeds;...

These are consumer price targeted, not enterprise price targeted.

http://www.thessdreview.com/daily-n...ies-nvme-m-2-ssd-family-computex-2016-update/

Every Mac, from the mini to the Macbook should have an M.2 interface with one of these installed.
 
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Measuring in "number of laptops" is frankly an extermely bad way to look at the things.

Look at for example the Lenovo line, if the MacBook line is at confusing, the Lenovo line is impossible, so many lines, people don't know what to buy for them, and to point to friends which model they should buy. And quite frankly, most of them are SKU's you really should avoid. And worse, when you go to a Best Buy or similar to buy one, it never has the one you want. Either is 1080p, and you want HiDPI, or has too low RAM, etc.

For Pro-level software the only thing that went away was Aperture, that nobody used, but a vocal minority, for the vast majority of photographers, they used Lightroom, that was easier to use, had more tools, and more importantly, produces better quality photos.

You're arguing a totally different point, arguing with a strawman if you will.

I don't disagree that having a simpler lineup is better. However, if it took X engineers to design a 3 laptop variants (13" laptop, a 15" laptop, and a 17" laptop), and update the specs every year, then you would think it with 4X engineers, Apple should have either 4 times as many laptop variants, or updated four times as often, or some combination of those. But we don't. The output is the same, just with more people working on it. If anything, their laptops and the manufacturing process have become simpler, yet more man hours are spent year over year.

Also, in addition to Aperture, let's not forget that with Final Cut Pro X, Apple discontinued Soundtrack Pro, Final Cut Server, Cinema Tools, and more. Further, I would consider OS X Server to be pretty much gone at this point.
 
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"Segall notes in the article that Apple's product naming used to be extremely simple - computers were Macs and consumer products were i-devices. But now "the consumer products are offered as i-things and Apple-things (Apple Watch, Apple Pay, Apple Music)," writes Segall, who claims that "the i is obviously on its last legs, and a transition like this doesn't happen overnight"." (emphasis mine)

Am I missing something here?

http://everystevejobsvideo.com/original-imac-introduction-apple-special-event-1998/
 
Apple Music is "bewildering"? There are five categories at the bottom of the UI to click on + a pull up overlay that has larger album artwork and the song currently playing. If that's "bewildering", then I'm not sure what to call a desktop computer UI.

It may be considered simple and clean, but that doesn't make it very usable... I can't speak for other's but I do find it bewildering (meaning confusing).

The five icons at the bottom are: For you (heart), New (star), Radio, Connect (@) and My music. I really don't use the first four icons much. Those first four icons are good for music discovery or exploration. ... but for my needs, most of the time, I just need quick access.

For my needs, I want quick access to my previous played playlists (not just recently added), etc. Basically, I know what I want, it's just confusing to get to. (once again, this is for my needs, I can't speak for others).
 
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I think it was your point with "efficiency".
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No, 5400rpm drives are more reliable in the long term.

Anyway, the drive is there to replace it with the drive you want. You have no reason to complain when you can get a decent computer, with top-shelf SSD for less than $2K, just a DCI 5K monitor for that price would be cheap. Where's the 5K AIO for less than $2K, and comes with a SSD?

This meme needs to die, it's always the same people here with that pseudo-complaint.
Compared to SSD, 5400rpm is pathetic. Apple knows this. Most other folks know this. But by making 5400rpm base, they can then up-sell people to flash. And overcharge in the process. [Adding 128GB of flash to any spinners to create a Fusion Drive should be the minimum user experience.]

Apple is sacrificing user experience for extra profit - on machines that all have good margins anyway.

It's shortsighted. It's arrogant. It's unnecessary. It sucks.

The natives are getting restless.
 
Compared to SSD, 5400rpm is pathetic. Apple knows this. Most other folks know this. But by making 5400rpm base, they can then up-sell people to flash. And overcharge in the process. [Adding 128GB of flash to any spinners to create a Fusion Drive should be the minimum user experience.]

Apple is sacrificing user experience for extra profit - on machines that all have good margins anyway.

It's shortsighted. It's arrogant. It's unnecessary. It sucks.

The natives are getting restless.

No, it's not. For $1799, you're not getting anything better.
 
I'm using Google Music so I honestly don't know. Is Apple Music noticeably hard to learn how to use?
It's not, its just that is very confusing the way it is laid out for the user. The focus is content discovery, a tiny shade away from advertising, instead of a user centric focus.

In principle it is simple...most people have their own music. Those people then subscribe to Apple Music. You now technically have access to all the music on the iTunes Store, and all of you music you previously own. But they make it so difficult for you to "acquire" that music.

I'd prefer it if the implementation were simply ALL music in one traditional looking library. There can be 1 dynamic tab for New/Recommended stuff for the discovery aspect, but the rest should be traditional music library tabs with all content in there. It would be massive, yes, but at least understandable.
 
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It's not, its just that is very confusing the way it is laid out for the user. The focus is content discovery, a tiny shade away from advertising, instead of a user centric focus.
In future UI / UX classes, this app interface will be a great example of what not to do.
 
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iDevice naming scheme is way better than Apple device naming. It's shorter, more elegant and everyone still immediately gets who's the creator of that cool and smart iThing. iPhone, iMac, iWatch, iTunes, iMusic, iPad, iCar, iPay... compare it to boring Apple Pay, Apple Music, Apple Watch.
i... is overused. It has to stop.
 
Maybe the change in naming has something to do with all the paranoia over spying, after all Apple have made a BIG deal out of their public stance on privacy issues (a great marketing strategy).

EyePhone, eyeMac, eyeTunes, eyeMusic, eyePhoto etc do have a certain connotation of being watched. Of course the worst one of all is Siri, which is iris spelled backwards. Perhaps Apple doesn't want to give the impression they are have their "i" on the users of their products and are collecting data on them (which of course they do).
 
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Segall notes in the article that Apple's product naming used to be extremely simple - computers were Macs and consumer products were i-devices. But now "the consumer products are offered as i-things and Apple-things (Apple Watch, Apple Pay, Apple Music)," writes Segall, who claims that "the i is obviously on its last legs, and a transition like this doesn't happen overnight".

My personal thought is that these i-thing vs Apple-thing branding differences have little to do with how Apple wants to market their products, but more to do with trademark ownership. If I remember correctly, the letter 'i' cannot be trademarked, so there are many companies with many products in many markets who have trademarked their products i-something. Apple can't go around globally buying up all the i-trademarks (even though I'm sure they would love to) -- the logistics and costs of doing so would be astronomical. "Apple", however, is trademarked, so it just "makes sense".
 
The i naming convention has run its course, and it was over used. It was originally done to indicate internet, as Apple wanted to communicate that their new All in One computer was the best device for the internet back when the internet was new. Since then everything was getting the i designation.

I miss the iCEO.
 
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