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Original "think different" ad- MUST SEE!!
- Thread starter thejazzman10
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when did the think different campaign start? i noticed the old rainbow logo at the end. they don't still use that logo, do they?
Thanatoast said:
nope, this was from sometime around '97-98. They re did the logo i think with the launch of the B&W G3 Powermac in '99, no?
I work in advertising and write/design ads for a living...Apple aside, that is still one of the best commercials of the last 20 years. Thanks to Lee Clow and the boys at Chiat/Day...great work.
I feel a nostalgic tear beginning well in my eye socket.
I somehow can't see the switcher campaign lasting so long in the memory.
I somehow can't see the switcher campaign lasting so long in the memory.
Thanks for posting this gem. Hopefully, Apple will manage to create another landmark ad like this one and '1984'.
Compare that to the ad for the powermac G5. Their advertizing seems to have lost a little in the creativity department. Let's hope a new campaign, and new computers grace the summer.
Was there previously some lack of places to view this ad? Here are a couple hundredthejazzman10 said:
I love this ad. This is one of my favorite apple ads, if not my favorite. Shhh... dont tell anyone, but I like this one better than 1984!
wordmunger said:
I don't know who Richard Branson is, but Ted Turner, like him and his social / political views or not, was arguably one of the more innovative and even "daring" broadcasters - until he sold out to Time Warner, that is. Despite that, he still is a very vocal opponent of, among other things, centralization of the media (i.e. Clear Channel - I know it seems counterintuitive, but it's true), and at least is an outspoken proponent of conservation. 'Course, he IS the only dude in Atlanta selling Buffalo burgers (which are DEEELICIOUS, just in case you're wondering) at his several "Ted's Montana Grill" locations. . .
theipodgod16 said:
it was a few months before the B&W came out. pretty sure it was when the first imac came out.
Great ad! However, I think apple needs to worry less right now about their image and more about the software they create and advertise that. They have a great image...in fact their image is so good that they are seen as very very different. That is somewhat the problem...they need to show people that their different is good...not just for creative folks, but everyone. Most people still are under the impression that Apple:
is for creative people and students
is so different I couldn't learn to use it cause I am not an art type person
can't play ANY games on the mac
doesn't have software for the mac like Quicken, Office, etc.
Some people still believe apple computers can't access the internet!
They need to have an ad that really shows the integration of the isoftware and how you can use itunes to add music to a slide show or movie, etc.
is for creative people and students
is so different I couldn't learn to use it cause I am not an art type person
can't play ANY games on the mac
doesn't have software for the mac like Quicken, Office, etc.
Some people still believe apple computers can't access the internet!
They need to have an ad that really shows the integration of the isoftware and how you can use itunes to add music to a slide show or movie, etc.
Yeah, I guess so. But I'm still not sure he belongs in the same category as Einstein and Gandhi. Richard Branson is the CEO of Virgin Airlines/Records/Cell Phones. I'm *really* not sure he belongs in the same category as Einstein and Gandhi.phrancpharmD said:
i think it's pretty neat. it sounds like richard dreyfus did the voice, but i'm not sure. thing about the "think different" ad campaign, it has something of being unique, apart from the crowd, and really apple wants to push their product to be the crowd. it seems like it perpetuates their niche status. but hey they're really good machines. that's what matters.
Sure. If you host it on your Web site, you are violating copyright. But I doubt Apple's going to sue anyone for running their ad for free.flashfil said:
ummm... the ad was shown quite a bit when it was new, and it was a very well-known ad... the number of parodies alone that it spawned... and it was at a very bad time for apple, jobs had just come back and there was some signifigant doubt about apple's ability to recover. they had sold out and were losing even their core users... had to do something to really give apple some flair as more than just a computer company.
the think different ad campaign that followed was a great blend of image and product... richard dreyfus did do the voice for this one, but the rest of the ads were jeff goldblum.
paul
the think different ad campaign that followed was a great blend of image and product... richard dreyfus did do the voice for this one, but the rest of the ads were jeff goldblum.
paul
Geez guys. You really didn't know this ad?
This is THE most important ad by Apple since 1985's Lemmings Apple Office ad.
And like slowtreme already said, it's not like this ad wasn't available on the net before...
------
@ FriarTuck
It's not about selling a product, but about a creating an image of an intellectual, superior (, somehat arrogant?) company.
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@ phrancpharmD
Richard Branson is the guy who founded Virgin.
But why he's on this ad remains a mystery to me, too.
This is THE most important ad by Apple since 1985's Lemmings Apple Office ad.
And like slowtreme already said, it's not like this ad wasn't available on the net before...
------
@ FriarTuck
It's not about selling a product, but about a creating an image of an intellectual, superior (, somehat arrogant?) company.
------
@ phrancpharmD
Richard Branson is the guy who founded Virgin.
But why he's on this ad remains a mystery to me, too.
You want to know why Branson was remarked as "one of the crazy people". Because he tends to THINK DIFFERENT. Look no furtherDoraemon said:Richard Branson is the guy who founded Virgin.
But why he's on this ad remains a mystery to me, too.
slowtreme said:You want to know why Branson was remarked as "one of the crazy people". Because he tends to THINK DIFFERENT. Look no further
i believe they discontinued these plans.
anyhow, this ad IS one of the best ads in history. okay, the ad isnt' anything special. its the paragraph. its one of the most motivational, moving passages I have ever read/heard. apple gets an a+ for that. i agree with above posters, though, saying that apple needs more targeted message advertisment. this is too indirect.
slowtreme said:You want to know why Branson was remarked as "one of the crazy people". Because he tends to THINK DIFFERENT. Look no further
I know of him and what the does.
But I just don't think he fits into an ad with Gandhi, Lennon, Picasso, etc. That's too much credit for Branson. He does what he does to get attention/publicity. Hence, I don't think he is really Think[ing] Different[ly].
But that's just my personal opinion of Branson.
I'm just glad to have a copy of this one on my 'puter now -- GREAT ad. btw anyone know a good site with high-res versions of all the Apple ads? I liked the one with Hal that they showed before Y2K but haven't seen it anywhere ("You like your Mac better than me, don't you Dave?") but I haven't really looked. As for "switch" ads, the most memorable for me was Yo Yo Ma's... very effective, and it's just so classy the way he finishes with "My name is Yo Yo Ma, and I play the cello"...