Original "think different" ad- MUST SEE!!

[danbalsh]

I'm just glad to have a copy of this one on my 'puter now -- GREAT ad. btw anyone know a good site with high-res versions of all the Apple ads? I liked the one with Hal that they showed before Y2K but haven't seen it anywhere ("You like your Mac better than me, don't you Dave?") but I haven't really looked. As for "switch" ads, the most memorable for me was Yo Yo Ma's... very effective, and it's just so classy the way he finishes with "My name is Yo Yo Ma, and I play the cello"...

I've got most of Apples 'new era' adverts most of them high quality too, they come in at nearly 1.4GB if anyones got the space to upload them too.

 

[krisjon]

i believe they discontinued these plans.


i agree with above posters, though, saying that apple needs more targeted message advertisment. this is too indirect.

What you and the other posters fail to understand was that this commercial was intended as a branding effort for the overall company. It was tremendously successful and remains the cornerstone of what Apple still is today. Was 'just do it' by Nike about their latest air shoe? No. Was 'on the road of life, there are passengers and there are drivers' by Volkswagen about a new model Jetta? No. People first follow brands and what they perceive a brand to stand for. The products they make reinforce this idea. The best and most successful companies understand this. That's why out of the thousands of advertising messages you see everyday, people are still talking about Nike's, Volswagen's and Apple's old ads. They're not easily forgotten or dismissable. They struck a cord with consumers, gave them a way of thinking or a club to be a part of, and their products delivered on that promise. Ads like these are the building blocks of a brand. Targeted/more product specific? Maybe not. But just so you know, Apple followed up this particular ad with the release of the colored iMac. Not exactly a failure. These companies and the ad agencies they work with know what they're doing. You saw it in the people waiting in line for the Apple store to open in SF. There are lots of Gateway stores in this country. Ever heard of a similar occurence with the opening of one of their stores? Enough said.

And yes, I work in the ad biz

 

[wdlove]

Thank you for posting the link thejazzman10. I plan save "Think Different" Quicktime ad with my other great Apple ads. Nostalgia is great.

 

[latergator116]

I'm just glad to have a copy of this one on my 'puter now -- GREAT ad. btw anyone know a good site with high-res versions of all the Apple ads? I liked the one with Hal that they showed before Y2K but haven't seen it anywhere ("You like your Mac better than me, don't you Dave?") but I haven't really looked. As for "switch" ads, the most memorable for me was Yo Yo Ma's... very effective, and it's just so classy the way he finishes with "My name is Yo Yo Ma, and I play the cello"...

I have a small collection of websites where you can find old and new apple ads:
http://asp.cis.pitt.edu/thinkmov.html
http://www.mirrors.ausmac.net/AusMac/auslist.cgi?location=Quicktime-Movies
http://www.theapplecollection.com/Collection/AppleMovies/

Enjoy!

 

[iRobert]

ummm... the ad was shown quite a bit when it was new, and it was a very well-known ad... the number of parodies alone that it spawned... and it was at a very bad time for apple, jobs had just come back and there was some signifigant doubt about apple's ability to recover. they had sold out and were losing even their core users... had to do something to really give apple some flair as more than just a computer company.

the think different ad campaign that followed was a great blend of image and product... richard dreyfus did do the voice for this one, but the rest of the ads were jeff goldblum.

paul

I can recall this period very clear. It sounds weird, but thinking of it again scares me. I must have been 13-14 or so at the time. My dad and i were talking about the fact that Apple was balancing on the tip of the cliff and his company needed new machines. Whether we should go for Dell, or give Apple some more faith (which we did). I seriously consider my self an all-time hardcore apple freak, and got myself scared thinking about Dell back then.
I seriously love this company. One of the worst things that could happen in my life is Apple going down.

Maybe i should send steve some flowers for his b-day

 

[SpaceMagic]

Hahaha... what a cool advert, never seen that one before. The first Apple Ad I saw was in the cinema - Think Different iTunes. It was so cool and totally unexpected. i think I might make a collection and if its legal supply it to the internet for fun!

Think Different was a great campaign, much better than those switcher adds and the G5 add was very Computer - Companyish if you get what I mean? Not very "Different"

 

[michaelrjohnson]

What you and the other posters fail to understand was that this commercial was intended as a branding effort for the overall company. It was tremendously successful and remains the cornerstone of what Apple still is today. Was 'just do it' by Nike about their latest air shoe? No. Was 'on the road of life, there are passengers and there are drivers' by Volkswagen about a new model Jetta? No. People first follow brands and what they perceive a brand to stand for. The products they make reinforce this idea. The best and most successful companies understand this. That's why out of the thousands of advertising messages you see everyday, people are still talking about Nike's, Volswagen's and Apple's old ads. They're not easily forgotten or dismissable. They struck a cord with consumers, gave them a way of thinking or a club to be a part of, and their products delivered on that promise. Ads like these are the building blocks of a brand. Targeted/more product specific? Maybe not. But just so you know, Apple followed up this particular ad with the release of the colored iMac. Not exactly a failure. These companies and the ad agencies they work with know what they're doing. You saw it in the people waiting in line for the Apple store to open in SF. There are lots of Gateway stores in this country. Ever heard of a similar occurence with the opening of one of their stores? Enough said.

And yes, I work in the ad biz

no, that makes perfect sense (I was aware of that at least). However, I was just commenting on how Apple really doesn't have many promotional ads, they're just hip or lust-worthy. ah well.

 

[mrgreen4242]

Unrelated question abour Apple ads... in the 'Elope' commercial, who is the acctress who plays 'Julie'?? She looks SO familiar!

Take a look at her here: http://asp.cis.pitt.edu/mov/elope.mov .

Rob