Apple Pay adoption continues to grow as the Orlando Magic became the first NBA team to offer Apple Pay support. I went to last night's game, and currently only the Magic retail stores and Levy Restaurants' stands are offering support for it. The third-party food vendors that I went to during last night's game didn't support Apple Pay. I hope that fans get to use the feature more when they go to games to hopefully encourage other third-party food vendors at the arena to support Apple Pay. I'm also hoping to see iBeacon support throughout the arena, as well. It seems like the team's CEO, Alex Martins, is open to the idea of adding new technologies, and I think there's a huge opportunity for the team (and other teams alike) to add iBeacon support.