content-wise you may be right. but the o/s doesn't really know about the innards of files. all it knows is that two files have the same name, and you can't have two of the same name in the same directory on a unix system. the fact that unix directories are files proves the default behavior for os x in that two directories with the same name should overwrite each other by default as it doesn't matter what is contained in them, the fact that they have the same name causes the conflict.
I don't care about the system. Apple should and usually does care about the user. Folders are an abstraction of a container. I would expect - even never having used explorer or finder - that copying a folder over another one would merge the contents. If there is a clash at the file level inside the folder, then deal with the conflict. Simply replacing the entire contents underneath is frankly ridiculous.
Think about people with growing media collections - photos organised by event/subject; music organised by artist/album/track; TV shows by show/season/episode. All of those are common uses these days, taking up more and more storage, and likely to be spilling out across multiple external USB drives with similar and overlapping folder naming. This is exactly the space (media creation and consumption) that Apple is in and yet their basic finder doesn't deal with it properly.
annoyingly, moveaddict looks great. But I want 'copy addict'
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