Hey PG
Hope u enjoyed your meal.
I see you want to spread OSX to the world, so my support of a more modest initial target-solid base won't sit well with you, but here we go!
You said sales were declining, and I pointed out that products have life-cycles, and Apple have been working for 18 months on AMS, which along with the 970 is a part of their drive to compensate for flagging sales, especially in the Powermacs.
I am not an apologist for Jobs but he took over when Apple had 5% of a smaller market than exists now. Sticking to their guns conservative Apple are still around having come through a very dodgy period in the general economy. So, the short term figure of 5% of a growing market isnt such a backward step. That's almost doubling the company, which isnt a bad premise for future growth.
iTunes on Windows a reason not to switch? How come? There is more to life than music, and Im sure there will be plenty of info bundled with iTunes explaining the wonders of OSX and the complete Mac digital thing. If there isnt then Apple will have wasted their entry into Windows-land and broken a golden rule of marketing - target your existing customers.
(I just read Regular Joe's input and generating maybe $2000 of hardware sales from a music download programme doesnt seem too bad a return. Obviously the numbers are the nub and in 2-3 years' time I expect you to have been proved wrong about the desire for a move from Windows to Mac. However as I said earlier, your desire to see OSX across the globe wont happen through this tactic in that time scale.
And the hardware issue. As I said, desktop replacements are set to be a burgeoning sector, and despite being tiny, Apple are pretty much ahead of the design game, and the overdue move away from stagnating Motorola indicates to me that Apple are able to expand their horizons in the build department generally.
Of course they have reliability issues, but no one is perfect. Customer service is a major issue, and many a fool has bought a product in the belief they'd be supported if problems arose! So when Apple enjoy such a strong reputation for customer service, that is something to cherish and not play down. Quality control in your own business is hard enough, and it would be a scary proposition to put Apple's name to the quality of OSX-running clones.
Also, I believe Apple are rare in that they are committed wholly to synching hardware with software. The teething troubles spreading that philosophy to clone manufacturers could sink the whole Apple/OSX "legend" without trace.
Like football, this a matter of opinion.
Maybe usurp Jobs, install a benevolent Gates-type and your proposal could come true. That would be the time for you to launch a pay per line discussion board allowing the public to vent their spleen on those dominatrix bas*****s at Apple, bring back MS. The whole world should be using OSX, and it could happen, but only when we live in the Star Trek society when money doesnt matter and quality does.
cheers Billyboy
(Unlike your mother's term of endearment, Billyboy is a term one of my mates coined for people who are a bit of a dumb***)
