Oscars

Discussion in 'iPhone' started by camarobh, Feb 24, 2008.

  1. camarobh macrumors 6502

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    San Diego, CA
    #1
    OK, who just saw Jon Stewart use an iPhone on the Oscar presentations?
     
  2. JonHimself macrumors 68000

    JonHimself

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    #3
    haha so did I. I loved the zoom-in on the phone when he rotated it.
     
  3. SFStateStudent macrumors 604

    SFStateStudent

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  4. MadDog31 macrumors 6502a

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    #5
    That was great, and props to Stewart for showing off the widescreen feature! haha...
     
  5. msizzle64 macrumors 6502

    msizzle64

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    #7
    great!
     

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  6. Surely Guest

    Surely

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    Los Angeles, CA
    #8
    I wonder how much $$$ Apple paid the Academy for that product placement?
     
  7. camarobh thread starter macrumors 6502

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  8. Luap macrumors 65816

    Luap

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    #10
    Oh dear..
     
  9. CalmEnvy macrumors 6502a

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    #11
    I was laughing when I saw that, great product placement. Then later he was playing the Wii ROFL.
     
  10. Padraig macrumors 6502a

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    Dec 12, 2005
    #12
    You do realize that he was making fun of watching movies on the iphone?
     
  11. fastbite macrumors 6502a

    fastbite

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    #13
    Any publicity is good publicity. I bet Apple paid a lot for that 'spot'.
     
  12. carfac macrumors 65816

    carfac

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    #14
    You would loose that bet.
     
  13. Padraig macrumors 6502a

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    Dec 12, 2005
    #15
    So you believe that Apple paid to have one the main features of their device ridiculed.



    Deep inside Cupertino....

    (Apple marketing genius 1) Hey, watching movies on the iphone is a bit rubbish. Lets see if we can spread the word and target as many people with an interest in movies as possible.

    (Apple marketing genius 2) How bout the Oscars?

    (Apple marketing genius 1) Brilliant, we can have Jon make sarcastic comments about truly experiencing a movie. He can further reinforce this with with a quip about not being able to make out what's on screen. After all, any publicity is good publicity.
     
  14. nickspohn macrumors 68040

    nickspohn

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    #16
    Wait, so what phone would he recommend to watch movies on?

    It's more of a why watch a movie on your phone instead of a laptop/computer...
     
  15. megfilmworks macrumors 68020

    megfilmworks

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    #17
    Don't count on it. Product placement is one of the biggest money makers in the movie biz.
    And the fact that he was joking about watching a movie on his iPhone says a few things:
    A must have product, drives home to the audience that you can watch a widescreen movie on this phone, and the phone looks pretty nice with a tux.;)
     
  16. elcid macrumors 6502

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    May 5, 2007
    #18
    A lot of the commenters pointed out that Lawrence of Arabia is not on iTunes and thus he must have ripped it to get it on there. Subtle.
     
  17. chr1s60 macrumors 68000

    chr1s60

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    California
    #19
    Not only that, there are also still some stars that don't agree with movies and other media being distributed over the internet. The ability to watch tv and movies on the iPhone is kind of a slap in the face to them.
     
  18. dacreativeguy macrumors 68020

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    Jan 27, 2007
    #20
    You all do know that Jon Stewart was actually ripping on that old time director who suggested a few months ago that watching movies on a computer or ipod should be banned. I can't find any references to it right now but it was a popular topic for a few weeks.
     
  19. dacreativeguy macrumors 68020

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    Jan 27, 2007
    #21
    JS was actually staring at an iphone that was turned off and probably made up the movie name on the fly.
     
  20. pedroistheman macrumors 6502

    pedroistheman

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    Sep 10, 2007
    #22
    Another thing that nobody mentioned...
    he pretended to watch the movie in portrait mode before turning it to widescreen. There's no accelerometer used when watching videos, it's always on widescreen.

    as far as apple actually paying for this spot, I doubt it. good publicity, but aren't these "placements" usually a bit more obvious and wouldn't apple have been named at some pt. as a sponsor?......
     
  21. timmypv15 macrumors regular

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    Jun 10, 2007
    #23
    This isn't the first time that the iPhone corresponded with the Oscars....last year the iPhone commercial debuted during them.
     
  22. megfilmworks macrumors 68020

    megfilmworks

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    #24
    http://www.youtube.com/watch?v=wKiIroiCvZ0

    David Lynch, a great director
    This is really still very funny.
     
  23. SFStateStudent macrumors 604

    SFStateStudent

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    #25

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