What's hypocritical is them charging you separate data plans for separate devices, when they all use the same data. Should be able to use however many devices on whatever data you are paying for. Pretty ****** to charge someone for phone data, then a separate charge for iPad data when the person doesn't even use all of their cell data they paid for, which also doesn't even rollover.
It's also hypocritical to charge people $30 for a required texting plan that uses kilobytes, yes kilobytes of the very same data that should just be part of the data plan.
Cell companies are scum.
You have to look at how the cell business has evolved to understand the pricing structure. There have always been set costs for cell companies and bit of a shell game of what we pay for.
As little as 15 years ago the entire industry was based on voice coverage. We all paid a $40-$50 a month for 60-100 minutes per month with extra minutes running 25-40 cents a MINUTE. Texting and data use were not on anyone's radar.
The big arms race was each company trying to provide truly national coverage (remember when we were all in regional cell networks) and the big switch to 'digital' service. The fees we paid back then were used to build out the networks.
As the networks matured, the prices seemed to stabalize and packages grew a lot more competitive (friends and family, 10 wireless numbers for free, rollover, etc.)
The data phone explosion set off the second arms race where cell companies raced to build nationwide 3G then LTE/4G coverage. Someone had to pay the freight on that. The model shifted to data. And now cell phone companies have to create plans that bring in that revenue via data costs.
If the costs are X dollars per subscriber, it doesn't matter how you divvy it up - they are going to build plans that bring in that amount. AT&T wasn't giving rollover minutes to be nice...they realized that minutes used had stagnated...and if they hit users with other fees (family messaging rates, add on, data plans) they would get that money back. They aren't going to create rollover data, unless they do it in a way that insures the save revenue is coming in.
The most equitable way to charge for data would be to actually charge for usage...similar to a public utility...but there is no way the public will stand for that.
I do think there may be some relief on the horizon. At some point high speed data reaches a point of diminishing returns. It's similar to home internet. Once you can get 20-30 MB/s download speeds, do you really need anything faster? If the equipment upgrade arms race slows down, those infrastructure costs slow down as well. At that point the cell companies will be compelled to compete on price...which will be good for us as consumers.