I like the exclusivitiy.
I'm probably the only Mac User here who doesn't want Apple to have more than a 5% market share

. We all have our Macs, Apple is selling us GOOD products. Why change anything?
Reasons:
- Lets reverse the situation, if apple had 90% user market, and windows 5%.
We would be dissing windows like hell, and there would be some windows users claiming that apple is crap. Microsoft would have the abillity to be innovative, and develop the *cool* stuff.
I'm quite sure if apple had 90% user market, viruses will exist for Mac - Mac is not exempt from viruses just because of some magic thing that Apple does.
- I feel nice knowing that I'm part of an exclusive group of people, who are more likely going to understand why people use OSX, and not diss Apples when they haven't touched one since the early 90's. That said, I know people who don't like Apples even after using them for month... we'll we can't convert everyone

.
- I do not want Apple to be another Microsoft. Apple have been innovative over the years because they could be without too much impact. Apple wants to not make OSX compatible with OS9, then they do it, and we really didn't really put up much of a fight -> cos we trust Apple.
The last few Microsoft OS releases have been backwards compatible with win95 in some functionality - thus limiting their potentials. Microsoft can't just claim non-backwards compatibility and walk away scratch-free like Apple can.
- Also if Apple were as big as Microsoft, PROFIT PROFIT PROFIT would be their goal, not INNOVATION INNOVATION INNOVATION