(hope this is the right place). I was thinking, what novel idea could Apple incorporate in an Apple-branded phone, that no other have? I don't know if this is technologically feasible, but I can't see why not: Aliases. No, not when sending mails from your cell phone, but on the number itself. Imagine having, say, five phone numbers on your cell phone one for your family/kids, one for your work, one for your customers/sources (I'm a journalist), one for your friends, and one for the casual encounters. Each should be programmable with its own ringtone, and have individual profiles - so one could be pointed to the answering machine, one could be pointed to another phone, yet another could be made to "knock" and yet another could simply just ring. Now, before anyone goes "but a lot of phones can have several ringtones, depending on who is calling", I have to say that that is different, because that way you need to have the caller id of the person ringing. "my" way it doesn't matter if I have the caller's ID, it only matter what phone number I gave him. So, what do you guys think? Technologically feasible? Would you find it as useful as I would?