Packaging critique

Discussion in 'Design and Graphics' started by jatyrx, May 12, 2008.

  1. jatyrx macrumors newbie

    Nov 11, 2007
    SD + SF

    Just wanted to see what people think about a grooming kit package i did for school.

    What's your first impression of the packaging?
    What demographics is this product targeted to?
    What do you like and dislike with with the packaging?

    products are made from acrylic. Suppose to stimulate the look of a fragrance bottle.


  2. covisio macrumors 6502


    Aug 22, 2007

    First impression?
    Looks good, premium, contemporary, follows current trends.

    "Professional" men, 30-45

    Not sure about the logo (HGNX?). Possibly a little garbled and invites people to try to work out what it is - or is that a good thing - not sure.
    Like the use of reverse lettering on the product type (REVEAL, EXPOSE, CONCEAL)
    Like the materials (solid wood, textured paper sleeve)

    I was a packaging reprographics specialist so feel qualified to comment. You have potential for a career in design/packaging on this evidence if it's all your own work.
  3. jatyrx thread starter macrumors newbie

    Nov 11, 2007
    SD + SF
    Thanks. yeah it was a project for school. This was actually a version II for portfolio class. the first version had a wood grain texture. didn't want to change the wood handle for the acrylics.

    thanks for the comment
  4. AppleMatt macrumors 68000


    Mar 17, 2003
    For a school project I think it's excellent!

    I think it gels well. Only comment would be I'm also struggling to read HGNX, but I do like the trails you've put on the letters in the logo.

    I'd be proud.

  5. Sweetfeld28 macrumors 65816


    Feb 10, 2003
    Buckeye Country, O-H
    I like it. Simple, but elegant at the same time.
  6. JasonElise1983 macrumors 6502a


    Jun 2, 2003
    Between a rock and a midget
    First Impression:
    I like it. It's simple, but i spent a little while trying to figure out that HGNX thing...and never got it.

    Young Metro Men: 25-40

    so, i don't know about the logo...i would like to hear the justification for it.
    i also question the use of so many different textures and patterns. I mean, it looks good, but i think you could go simpler and it still work. Like i questiong the Camo/Grundge (whatever it is) pattern for the inner box. I just don't get it's purpose or what it's adding to the design. It makes it a little busy.

    I love the wood and acrylic look. that's awesome
    i also love the soft sheath that holds them together
    all in all.. i think it looks great

  7. Kwill macrumors 68000


    Mar 10, 2003
    Honest, not brutal critique

    First impression: Nice class project. Good technical skills. The 3-D communication of "conceal," "expose," and "reveal" is intriguing. However, package offers more questions than answers.

    Intro said "grooming products" which initially made me think of hair clippers and tweezers (just ordered some online last night). Then I saw the toillete water (which is watered down cologne). Now that I am acclimated to at least one of the products ("a fragrance bottle"), I must guess the others are some other men's cosmetics/facial treatments.

    Suggestions: Lose the outer sheath. That is what will be seen on the shelf and is not only one of the the weakest design elements, it masks the clever industrial design. However, when the sheath is gone, the package must be reconstructed to secure the product. Likely, the bottom cap would be concealed. Put the product name on the top of the box. Don't break the pattern on top seams; open package from bottom. I like the angle cut on "reveal" but cannot tell from photos what it looks like straight on. Can other products include it though they have different shapes?

    Looking though the jars to see the the texture is nice. For the effort, one expects to actually have something revealed in the texture. Though art should be similar for brand recognition, each product should, reveal or expose something different. Generic texture is a waste. Might products be different colors? It is very difficult to get multiple ingredients to all be transparent. (See trends in bottle colors.)

    "Conceal" and "expose" are opposite effects. Give thought to what the consumer might want to hide and what should be more pronounced. In the cosmetics industry, concealers hide blemishes - usually with a degree of opacity. What could a clear product conceal - acne maybe (with salicylic acid)? This can skew demographics. Cosmetically (or groomingly) speaking, what does a man want to "reveal" on his face/skin?

    The logotype is difficult to read. No real company in its right mind would name a product "HGNX". Removing the vowels and changing the remaining consonants in "hygienics" requires too much mental processing. A vast advertising campaign might put "hygienics" on the tip of the tongue but then consumers would need to make the association that it is spelled HGNX and that the letters are backwards. Come up with a better name, keep it simple with "hygiene," or use an existing product name (presenting this as a redesign).

    Text used for "conceal," "expose," and "reveal" has too many reversed letters. Perhaps only one on each should be employed to improve legibility. (We get it; you want to conceal the product name. Cute idea but you must reveal it at some point or it will never be exposed to paying customers.) If those adjectives are actually individual product names rather than ethereal descriptions, I would like to see more of a unique logo look than reversing a letter or two.

    Full disclosure: I have worked in the product packaging field for many years. Great designs often die in committee meetings with marketing people. Learn how to take in all comments and distill the ones worthwhile.
  8. jatyrx thread starter macrumors newbie

    Nov 11, 2007
    SD + SF
    thanks for the comments. really helps me out.
  9. onthat macrumors regular


    Feb 26, 2006
    Ruston, Louisiana
    Where are you attending school and what is your classification (junior, senior,etc.)? The mock-up looks great...what program did you use to produce it?

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