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Pandora previewed its long-awaited Apple Music and Spotify competitor today at a special event with select publications. The new service is called Pandora Premium, and will launch in early 2017 with a likely price of $9.99 per month, reports Engadget.

pandorapremium-800x398.jpg

The new app offers on-demand access to a large music library and looks a lot like Rdio. In November, Pandora announced that it had acquired "key assets" and employees from Rdio. Like other services, Pandora Premium will also allow users to save music offline and experience ad-free listening, reports The Verge.

Pandora CEO Tim Westergen thinks the company has created the "first truly premium music service." For Pandora, a premium music service means a personal music service, and the company hopes to leverage its trove of listening data and the Music Genome Project to offer each customer a personalized music service.

For instance, Pandora Premium features personalized search, which means each user will get different music results based on their listening history rather than overall popularity. The browse and new release sections of the app will also be personalized based on user taste. Smart playlists will allow users to easily add new songs with a touch of a button, and in some cases Pandora will automatically add songs for you.

The app will also change color based on the album artwork of the song you're currently listening to, and every song you like will be added to a giant playlist made up of every song you've ever liked on Pandora. When a user has reached the end of a playlist or album, Pandora Premium will offer a radio station based on the finished playlist or album to keep the music going.

Overall, Engadget notes that the new service marries Rdio's interface and features with Pandora's extensive music knowledge. Pandora says the service will begin rolling out in the first quarter of 2017, but won't commit to whether the service will cost $9.99 like similar music streaming services.

Pandora Premium gives Pandora three music offerings at different price points: the basic, ad-supported radio streaming service, the $4.99 per month Pandora Plus, an ad-free streaming service, and the on-demand newly announced Pandora Premium.

Article Link: Pandora Previews Apple Music and Spotify Competitor 'Premium'
 

eroslws

macrumors 6502
Aug 18, 2011
383
550
Pandora is the only one that consistently recommends me songs I like. Spotify is pretty close with Discover. Apple Music, well, I guess maybe Meek Mill is indie pop?
 
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heeloliver

macrumors 6502a
Sep 6, 2014
639
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Pandora felt dead to me about 3-4 years ago. No one my age uses pandora. Nearly everyone uses Spotify or just plays songs off YouTube
 

jonnysods

macrumors 604
Sep 20, 2006
7,234
4,430
There & Back Again
I use Spotify right now because I got a free 2 year premium service with it. Once it ends I don't know what I'll choose. $5 a month seems tasty...
 

Jeremy1026

macrumors 68020
Nov 3, 2007
2,212
1,014
I use Spotify right now because I got a free 2 year premium service with it. Once it ends I don't know what I'll choose. $5 a month seems tasty...

Pandora's $4.99/mo offering is ad-free radio, not on demand streaming like you are used to with Spotify.
 

npmacuser5

macrumors 65816
Apr 10, 2015
1,410
1,562
I am trying Amazon Unlimited. So far working well with a few startup issues. The price of $6.60 a month, if year purchased for Prime Users, at $79 a year very attractive. Competition a good thing.
 

Derekuda

macrumors 6502
Oct 2, 2004
329
1,177
I am trying Amazon Unlimited. So far working well with a few startup issues. The price of $6.60 a month, if year purchased for Prime Users, at $79 a year very attractive. Competition a good thing.

i would sign up for Amazon music if they gave that price to non-prime members. I dropped Prime a while back as prices on Amazon have crept up along with Primes price and its just not worth it anymore.
 

npmacuser5

macrumors 65816
Apr 10, 2015
1,410
1,562
i would sign up for Amazon music if they gave that price to non-prime members. I dropped Prime a while back as prices on Amazon have crept up along with Primes price and its just not worth it anymore.
Not trying to sell you in any way, some thoughts:
Prime has grown, no longer just buying stuff. Free unlimited photo storage on their cloud, Prime video with original content, discount rentals, purchases, subscriptions for HBO (added costs), now competes very well with Netflix, Music, Kindle free books for Prime Members, to name a few for $20 less per year then Netflix alone. Look on Amazon for a complete list if you like.
 
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OldSchoolMacGuy

Suspended
Jul 10, 2008
4,197
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Why would one go with Pandora's premium service when Apple Music and Spotify offer catalogs of millions more songs?
 

eyeseeyou

macrumors 68040
Feb 4, 2011
3,101
1,435
Not sure why but the radio user experience, as far as variety and songs that I like, with pandora is a lot better than apple music even with commercials.

That being said I cancelled my recently purchased pandora plus subscription because even though it advertised unlimited skips I'd get notifications that I used up my hourly skip limit.
 
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