There was no pre-order for the 5S.
Ok, there was 'launch day order.' Whatever, in any case, I got my phone with the rest of those ordering online, in the first wave. I do vaguely remembering going into the Apple store to see the iPhone 5S while I was still waiting for it to come in now that you mention it, but still...got it in the first wave with it arriving the following week (I think I got it the following Wednesday or something).