Yeah I saw it... I don't think I would have noticed it though if you hadn't pointed it out. I rarely pay attention to PC World adverts. At first I wondered what you were on about but then I saw the 'genie effect' being displayed.
Pretty ironic that they're running Safari as the PC World website is probably one of the worst sites ever and doesn't even work properly in Safari!
your pointing out the ibook right? I think M$ likes mac's. they have this and they used an ACD for the new IE pics on the site (sorry, don't have links), etc. i still sense a big deal here. can't think what it would be besides it being a non-hack way to get windows on a mac. which i doubt will happen soon.