Peanuts sold to DHX for $345 Million

Discussion in 'Current Events' started by obeygiant, May 10, 2017.

  1. obeygiant macrumors 68040


    Jan 14, 2002
    totally cool


    Children's programming firm and Teletubbies owner DHX Media said Wednesday that it had acquired a controlling stake in the Peanuts brand and other assets through a purchase of Iconix Brand Group's entertainment unit.

    DHX said it had agreed to pay $345 million for the assets, which included an 80% stake in legendary cartoonist Charles Schulz's Peanuts and 100% of the Strawberry Shortcake brand.

    Family of the late Schulz will continue to hold a 20% stake in the Peanuts brand, whose characters include Charlie Brown, Snoopy and Lucy.

    Jean Schulz, the comic strip creator's widow, and son Craig Schulz endorsed the deal.

    Among the assets DHX Media gets through the transaction are more than 340 half-hour segments of content. The company said it had identified opportunities to "mine an underexploited library for global distribution and expansion into new territories and channels," including YouTube.

    “Over the past 10 years, DHX Media has become a global leader in children’s entertainment content, building scale across production, distribution and consumer products and is perfectly positioned to benefit from the incredible growth of streaming services, worldwide,” DHX CEO Dana Landry said in a statement.

    "Peanuts and Strawberry Shortcake have widespread, evergreen appeal that make them ideal for layering onto this platform, complementing our 450-title library, and significantly increasing our scale in consumer products."

    I heard they even threw in the Daisy Hill Puppy Farm!
  2. bradl macrumors 68040


    Jun 16, 2008
    This may not be too bad. DHX runs arguably the longest running series in the entire Transformers universe: Transformers: Rescue Bots. They definitely have children in mind, keep it definitely age appropriate, so depending on how they run this, it may be good. I think that the only thing that has come to controversial with Peanuts would be the puppy farm clip above, though not intended.

  3. MacNut macrumors Core


    Jan 4, 2002
    So do they get to create new content or is this only for the back catalogue.
  4. MechaSpanky macrumors 6502


    Sep 11, 2007
    I can't believe that no one has commented that they bought the license for peanuts (and they did)!
  5. bradl macrumors 68040


    Jun 16, 2008
    umm.. we have. :)

  6. huperniketes macrumors regular


    Jun 26, 2007
    (0, 0, 0)
    I'm surprised Disney didn't make a move on this franchise!

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