I own and use the Pebble Time. I think for folks who don't care about more advanced features/gimmicks and just want a digital watch with basic tracking, notifications, alerts, etc., the Pebble is tough to beat. I'm probably in the minority, but basic features and long battery life is all I care about. Paying twice as much for an Apple Watch is not something I'm interested in.
I do worry about the long term health of the company for a few reasons, including the fact that it seems like they overproduced for the last holiday season and there were a lot of deals running in January and February just to unload the things.
I will also never understand the desire by some for companies to go out of business. If you don't like a particular company or product, then don't buy it. More options for consumers is a good thing and helps drive competition. Unless there is some moral issue with Pebble I'm not aware of, I don't get it.