Why is Pebble still using Kickstarter? Don't they have R&D as part of their normal operating budget? Are they having difficulties finding traditional investors? While the money they've been pledged so far is admirable, it seems odd to me that they're still using crowdfunding at this point.
One thing that I've noticed about Kickstarter is that the "backers" identify themselves very strongly with the product , partially because of the "it's our product, we made it possible". While technically every paying customer of a company enables the production of that companies products, there seems to be a feeling of some kind "achievement" behind successfully backed projects, they definitely are going for the "we are community"-cozy feeling and it adds tons of "underdog"-credibility.