So it's bad to provide jobs for Americans? Interesting...
They wanted to have more control over ordering and production, and moving production, or maybe 'assembly' to the US seemed to be the answer. Order a bike, treadmill, etc, and it's helping people with jobs and helping them controlling ordering and delivery. It was a good idea, but they would have to have the ordering drive to help pull it off. Their ordering tailwind dried up, and making such a huge decision wasn't such a good idea. Perhaps the best thing would have been to start a US based contract manufacturing center rather than bare the whole weight of the complex themselves.
It's sad that moving manufacturing back in country is seen as a 'bad decision'.