Become a MacRumors Supporter for $25/year with no ads, private forums, and more!

MacRumors

macrumors bot
Original poster
Apr 12, 2001
54,611
16,745


Pepsi and Amazon are negotiating a deal to give away up to 1 billion songs during a music-giveaway promotion that will launch during the 2008 Superbowl on February 3rd, according to Billboard Magazine. The deal is reminiscent of the early iTunes-Pepsi promotional giveaways that were launched at the 2004 and 2005 Superbowls.

In the upcoming promotion, however, Amazon will replace Apple as the music distributor, providing MP3s from their DRM-free Music Store which launched as an early Beta in September. Amazon's DRM-free store works on Macs and integrates remarkably well with iTunes.

The negotiations also serve as a push for several labels to join the DRM-free movement, since the promotion is sure to attract a large number of customers. Wal-Mart is also forcing the issue by alerting Warner Music Group and Sony BMG that they will pull all Windows Media Audio (DRM) format music from their site by January if the labels have not yet provided their music in MP3 format.

At present, the labels offering DRM-free music are fragmented across stores. EMI was first to announce the launch of DRM-free music in iTunes, while Universal is offering DRM free music to everyone but iTunes.

Article Link
 

nagromme

macrumors G5
May 2, 2002
12,546
1,196
1 billion DRM-free songs, iPod-ready and integrated nicely with iTunes (which Amazon's downloader is)? Sounds good to me!
 

MrLubeMan

macrumors newbie
Oct 9, 2007
19
0
Living the dream
Just Say No - to drm

The record Cos. wouldn't listen to their customers. Now they whine about how bad the CD business is. Give customers quality, convenience, ease of use and they will spend money.

Their business is changing and they have missed the bus. Now The market will dictate how they will have to do business. Tough crap. That is business. It is never static.
Good luck Execs. ;) :p
 

timothyjay2004

macrumors regular
Apr 12, 2007
131
0
I think it's getting voted down because everyone is getting tired of the music industry's crap. I for one am. I love iTunes. It made me go from downloading music illegally to downloading songs for 99 cents a pop. The music industry hates the fact that now CDs are not being sold as well because people only want the songs that are good, not the other filler crap often included on compact disks. Before iTunes, I looked into other digital download services, such as music match, and never found the same quality. If the record companies want to abandon iTunes, fine, I'll go back to the old way of doing things.. It's a hell of a lot cheaper for me, considering I have legally purchased 1,064 songs since iTunes 4 debuted with the store.

As far as Amazon teaming up with Pepsi, I think it is good and bad at the same time. I honestly wish that Apple would bring back the Pepsi + iTunes deal that they had in 04 and 05. I drink pepsi, and I use iTunes, so it worked out well when I was on the road to pretty much get a 2 for 1. DRM free doesn't make much of a difference to me. If I want to make iTunes music DRM free, I'll just burn and reimport.. tada DRM free. I'm also not a fan of the MP3 format. MP4 (P or A), to me at least, sounds better. It's good that free songs are being given away and DRM free, for those that it matters to. But it stinks that iTunes isn't participating in it anymore...

And that's my rant :)
 

slffl

macrumors 65816
Mar 5, 2003
1,303
4
Seattle, WA
So you get to choose from a bunch of EMI songs? Sounds lame. I wonder if more record labels plan on going DRM-free before the Superbowl?
 

Howmanoid

macrumors member
Apr 3, 2007
53
0
Snooze

AAPL's been there, done that. You can't just do the same promo over and over again. Get's lame real quick.

Wonder what the CEO of Universal thinks about giving away 1B songs without ever seeing a penny for them??? Makes his belly aching about iTunes revenue sharing seem a little pointless.
 

DeadEye686

macrumors member
Dec 20, 2003
61
0
Austin
So you get to choose from a bunch of EMI songs? Sounds lame. I wonder if more record labels plan on going DRM-free before the Superbowl?

Universal has been signed with Amazon MP3 from the start, as well as tons of indies. Amazon MP3 has much better coverage than iTunes Plus.
 

DeadEye686

macrumors member
Dec 20, 2003
61
0
Austin
AAPL's been there, done that. You can't just do the same promo over and over again. Get's lame real quick.

Wonder what the CEO of Universal thinks about giving away 1B songs without ever seeing a penny for them??? Makes his belly aching about iTunes revenue sharing seem a little pointless.

I assure you he's getting more than a penny for them. And yes, you can do the same promo over and over again if it successfully promotes your products — why on earth wouldn't you be able to?
 

nostaws

macrumors 6502
Jan 14, 2006
464
230
I think this is bad news for apple (the pepsi amazon deal), but good news for consumers as a whole. This is great. I want to buy music anywhere and play it on anything (I am an ipod user). I might even buy more music.
 

Apocalypse

macrumors newbie
Oct 2, 2007
7
0
I think it's getting voted down because everyone is getting tired of the music industry's crap. I for one am. I love iTunes. It made me go from downloading music illegally to downloading songs for 99 cents a pop.

I agree.. The music labels are pissed off that they lost control to Apple, but the reason it happened is that they were too dumb to create this kind of system themselves (and even if they did it would probably be overpriced and crappy anyway). Now we have Universal trying to artificially create their own system that users won't want to use (mac rumors post). They'll basically continue to alienate users by pulling this kind of crap and then cracking down on illegal file sharing. They're not just shooting themselves in the foot, they're very likely killing their own future viability. Big name artists are already starting to release self-published records, and eventually music labels may become obsolete completely. The crap that they're pulling will only speed their demise.

On a slightly unrelated note, I feel the same way about NBC pulling its content from iTunes. More greedy corporate crap. What I like about Apple is that they try to provide real value to users instead of just trying to milk them as much as they can.
 

mandoman

macrumors 6502
Nov 8, 2005
392
73
It's getting voted down because it's pepsi instead of coke,
nothing to do with itunes vs. amazon!

Eww, Pepsi, who drinks that crap? :rolleyes:

Kidding aside, I am glad to see the push for DRM free music.
Bigger news was the tidbit about Walmart coercing
the labels to offer DRM free music.

Coca-Cola and iTunes!
 

edoates

macrumors 6502
May 22, 2006
298
6
It's getting voted down because it's pepsi instead of coke,
nothing to do with itunes vs. amazon!

Eww, Pepsi, who drinks that crap? :rolleyes:

Kidding aside, I am glad to see the push for DRM free music.
Bigger news was the tidbit about Walmart coercing
the labels to offer DRM free music.

Coca-Cola and iTunes!

I'm all in favor of DRM free music, but as an audiophile of sorts, I despise MP3 in all of its variants. MP4 (AAC) is clearly superior at any given bit rate, and at Apple iTunes DRM-free data rate (256KB), it is almost (but not quite) AIFF in quality.

Admittedly, listening to music on most cheesy earbuds does little to expose fidelity flaws, but since it appears that we are headed to a downloaded music (and video) world with CD's and even DVD discs disappearing, we should be pushing for the highest quality format we can get. And MP3 ain't it!

Eddie O
 

japanime

macrumors 68020
Feb 27, 2006
2,306
2,727
Japan
iTunes and Coca-Cola ran a similar campaign this past summer in Japan.

I bought 30 bottles of Coke and won a grand total of 3 iTunes download codes. :(
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.