- Apr 12, 2001
Pepsi and Amazon are negotiating a deal to give away up to 1 billion songs during a music-giveaway promotion that will launch during the 2008 Superbowl on February 3rd, according to Billboard Magazine. The deal is reminiscent of the early iTunes-Pepsi promotional giveaways that were launched at the 2004 and 2005 Superbowls.
In the upcoming promotion, however, Amazon will replace Apple as the music distributor, providing MP3s from their DRM-free Music Store which launched as an early Beta in September. Amazon's DRM-free store works on Macs and integrates remarkably well with iTunes.
The negotiations also serve as a push for several labels to join the DRM-free movement, since the promotion is sure to attract a large number of customers. Wal-Mart is also forcing the issue by alerting Warner Music Group and Sony BMG that they will pull all Windows Media Audio (DRM) format music from their site by January if the labels have not yet provided their music in MP3 format.
At present, the labels offering DRM-free music are fragmented across stores. EMI was first to announce the launch of DRM-free music in iTunes, while Universal is offering DRM free music to everyone but iTunes.