I think there's a misunderstanding ... ( text below does not apply for Apple Watch Sport ) Let's wind the clock a few years back. When Steve Jobs introduced first iPad he asked himself a retorical question If there is a room for the third category of device between laptop and smartphone. Answer was tablet. Device that can't replace laptop nor the smartphone. Tablet is mainly for consuming content. If I am at home I reach for iPad instead of my laptop. If I want to read a book or I am travelling I take an iPad. But it is not a substitute for a laptop. Let's get back to present time. Apple Watch "I don't need an iPod on my wrist." "I'll reach for my phone instead." "There is no killer app." So what is an Apple Watch? It is a personal device. What does it mean? Let's say you want to buy a high quality swiss watch (Longines, Hamilton, Tissot etc. ) between $500 and $1000. First of all why you want to buy a watch for this price? If you want a watch for timekeeping and nothing more you'll buy a watch with quartz. Precise for timekeepig and you'll find some under $300 even with sapphire glass and you don't have to wind the crown regularly. So what's the answer for a watch with higher price tag? Style, taste and quality. Let's say I like these Hamilton Valiant Auto: Saphire crystal (quality), stainless steel (quality), heavy (quality - feels solid - this part is half psychological but it is true because the machine inside is heavier than quartz plus mind the SS case). But there are few cons with every mechanical watch. 1) inaccuracy - it's a few seconds per day ( minutes per week ) but it is there 2) shocks - you'll have to be careful for you mechanical watch because the engine inside may suffer when you hit something with your hand. And If your daily routine include some heavier work it is recommended to take off your watch during this task. 3) adjusting - time to time you'll have to put your watch for adjusting to the specialist - because point one and two. And If you leave your watch two days (+-) on a desk they will stop working ( doesn't count mechanical watch for thousands of dollars, they usually last weeks ) So with the Apple Watch all points above doesn't count. Watches were always matter of style and social status. And that's what Apple Watch combines and brings even more ( easily changeable bands, new ways of communication - digital touch, health and fitness tracker, etc. ) Damn! The wait is killing me!