How would they price it lower than the iPod Touch? Clearly Apple has a screwed up pricing structure which I think is mostly to blame on the touch. If it were $200 or $250 instead of $300 it would be more in line with pricing on other iPod models and would open up a $250 or $300 price point for the iPad mini.
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Phil Schiller Defends iPad Mini Pricing Decision
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If it's no good, don't buy it.
If it's a rip off, don't buy it.
If people buy it, it's not a rip off.
If no one buys it, they will have to lower and reconsider the price point.
If you don't like their product at their price, vote for the competitors' products with your wallet.
This is a free market.
Stating something they have the numbers to back up is arrogance. okay.
Also if folks are buying at the price they set then they must have set an okay price. Sure it would be nice if it was cheaper but there's part of the equation you forget. The cost to make. Which Apple considers a trade secret so they aren't going to tell what it is. but I suspect it's a lot higher than folks think
Perhaps not the best move
I would be happy to pay the premium if I felt Apple was putting forward the best product they could make at this time. However, it definitely feels like they've held back on both the display and the A5X. With their scale I'd expect both of those to be achievable at the price point. As it stands, I'll wait for the next iteration.
On the 4th gen iPad - I think they'd have been better waiting a bit longer and making a more dramatic change. Looks like we're stuck with the slightly chubbier and heavy form factor for a long time now.
Any thoughts on what this does to the iPad release cycle?
I would be happy to pay the premium if I felt Apple was putting forward the best product they could make at this time. However, it definitely feels like they've held back on both the display and the A5X. With their scale I'd expect both of those to be achievable at the price point. As it stands, I'll wait for the next iteration.
On the 4th gen iPad - I think they'd have been better waiting a bit longer and making a more dramatic change. Looks like we're stuck with the slightly chubbier and heavy form factor for a long time now.
Any thoughts on what this does to the iPad release cycle?
If it's no good, don't buy it.
If it's a rip off, don't buy it.
If people buy it, it's not a rip off.
If no one buys it, they will have to lower and reconsider the price point.
If you don't like their product at their price, vote for the competitors' products with your wallet.
This is a free market.
I agree, if I dont like the Kindle, Ill return it and re-consider the Mini.
The problem is people buy them at those price points. And that's probably the "profit maximization" point.
What's the difference between $299 and $329? More psychological. $30 isn't much and if it's too much difference maybe the person is not in the market to afford an iPad (feel free to go buy nexus).
I've been trying to figure out what their strategy is and I really think they're trying to duplicate what they did with the iPod.
Back then, they released the iPod Classic first and created a premium market.
Then they released the iPod Mini and created a midrange market.
Eventually they released the shuffle and went after the budget market.
Even though people keep comparing it to the Fire and Nexus 7, the iPad Mini has a midrange price and doesn't compete with $200 budget tablets. I really think they're trying to expand the tablet market by creating a midrange market where none existed. You could even speculate that by calling it an iPad Mini, they were paying homage to the iPod Mini's midrange legacy.
Eventually I think they'll have a $200 budget tablet that'll challenge the Fire/Nook/Nexus (just like how eventually they released the Shuffle to compete with those $40-50 MP3 players), but this isn't it. It's just meant to grow the market.
Back then, they released the iPod Classic first and created a premium market.
Then they released the iPod Mini and created a midrange market.
Eventually they released the shuffle and went after the budget market.
Even though people keep comparing it to the Fire and Nexus 7, the iPad Mini has a midrange price and doesn't compete with $200 budget tablets. I really think they're trying to expand the tablet market by creating a midrange market where none existed. You could even speculate that by calling it an iPad Mini, they were paying homage to the iPod Mini's midrange legacy.
Eventually I think they'll have a $200 budget tablet that'll challenge the Fire/Nook/Nexus (just like how eventually they released the Shuffle to compete with those $40-50 MP3 players), but this isn't it. It's just meant to grow the market.
Might see 1 update in its lifetime, has very few apps to choose from that are good, and when you buy the app for that device good luck getting it for your other devices for 'free' too.
Nexus devices usually get updates for a while, the Nexus S is still receiving updates and it was released in 2010. Much easier when a device runs stock Android. Also, there are just as many good apps on Android as there are on iOS. Both stores are marred with a plethora of crappy apps though.
The MacBook Air always felt a bit costly and it badly needs a better screen however net ooks were rather bad, not surprised they are mostly going away and the Air for the most part is in line with other ultrabooks.
You can get close to the price they pay by looking at their financial statements (public information). Just that you get an aggregate number but you can still work it off with some effort.
bs. They sold like **** at first , took apple several generations .
more bs mp3 sales are for the most part not tracked, too small a price for most .
Yes there are some numbers from direct store sales but as most other hrands dont have that any comparison is moot .
at cost because they have different revenue streams
And that just means they have huge market potential untapped, unlike the ipad l
consumer doesnt care its not as if apps or books and movies are for free on the ipad , you pay for content on all of them.
Not the succes you think it will be, and yes google provides updates . The next rumoeed with user accounts, if they do that i wont be replacing the ipad 1 with a new ipad but with a nexus device , its something apple should have done a long time ago .
If I was buying a tablet, there's no way in hell I'd buy the iPad Mini at $329 when I could buy a Kindle HD or Nook HD at $200. Not a chance. That would be giving money away for no good reason whatsoever.
He's making a mistake by assuming that what he could get away with in the past will work now. Hell, if what he's saying is true (it's not), he didn't need to introduce the iPad Mini because he had no need to worry about Kindle, Nook, and Google $200 tablets.
He's making a mistake by assuming that what he could get away with in the past will work now. Hell, if what he's saying is true (it's not), he didn't need to introduce the iPad Mini because he had no need to worry about Kindle, Nook, and Google $200 tablets.
His point was that given the so-called "significant competition in the SMALLER tablet size marketplace", people have been choosing the *larger*, more expensive iPad. They've been doing so because it's a better *value* than those smaller, cheaper tablets. He believes that the iPad mini keeps that value proposition while directly competing in the size-space.
Personally, from what I've seen and heard about those other tablets, I'm inclined to believe he's right.
I think the early release of iPad 4 is to unify the connector technology. It also reset the release cycle to coincide with mac releases.
So you have no hard data to support Apple making a good profit in content. You're just basing this on things you hear. OK.
And yet LITTLE FOLLOWING . . .
Good, get one. I've never understood why people who are "supposedly" passionate about something (a brand, etc.) spend their time strolling through the forums of a brand, product, etc. to say why they DON'T WANT ONE?!? They obviously DO WANT ONE -- but spend their time justifying why they can't GET ONE.
If you own a Chevy, you'll likely stroll through the Chevy forums and perhaps the Cadillac, Jaguar, BMW, etc. forums (products that you WANT to get if you COULD). You're wasting your time strolling through the FORD and DODGE forums just to tell everyone that they suck.
Android (and previously Microsoft) zealots have so much pent up ENVY that they waste their (and OUR) time strolling (ie trolling) MacRUmors.
GET A LIFE! (REALLY!)
Good, get one. I've never understood why people who are "supposedly" passionate about something (a brand, etc.) spend their time strolling through the forums of a brand, product, etc. to say why they DON'T WANT ONE?!? They obviously DO WANT ONE -- but spend their time justifying why they can't GET ONE.
If you own a Chevy, you'll likely stroll through the Chevy forums and perhaps the Cadillac, Jaguar, BMW, etc. forums (products that you WANT to get if you COULD). You're wasting your time strolling through the FORD and DODGE forums just to tell everyone that they suck.
Android (and previously Microsoft) zealots have so much pent up ENVY that they waste their (and OUR) time strolling (ie trolling) MacRUmors.
GET A LIFE! (REALLY!)
Good point, I could see them doing that to get the price down somewhat. That also allows them to move around the iPod Touch prices if possible or if need be.
Of course the iPad Mini will cannibalize some of their other products, but that always happens. Look at the MacBook Air, I won't lie, I did not think that would be as big of a hit as it is.
Plus, the iPhone cannibalizes the iPod Touch more than anything, especially now that they offer older iPhone's for free and for $100 on contract. As the continue to offer the iPhone on additional carriers, this will continue to get worse.
Back to the Mini, if I was in the market for an iPod Touch, I would probably still not be interested in the iPad Mini. From my experience when I was at Best Buy while I was in college, the typical iPod Touch customer fell into one or more of a few categories:
1 - Android User but prefers iTunes/iPod, this also includes customers with T-Mobile, US Cellular, etc that want and iPhone, but it is not available to them through their carrier.
2 - Parent buying their kid an iPod Touch. For ex: my younger cousin was given a "dumb" phone for calls/texts and given an iPod Touch to go with it... Instead of getting an iPhone.
3 - Someone who wants an iPhone, but doesnt want to pay for a data plan, or who doesn't need it. Or they just want an iPod.
Most of them wanted something small and portable still, considering a tablet too large or so it seemed at least. I never had anyone tell me: "I wanted an iPad, but its too expensive so I decided to get an iPod Touch"
Based off that, I do not think it will kill the iPod Touch as bad as some people think it might, but I easily could be wrong. I left Best Buy a year ago as the tablet market was still growing.
I was out to dinner with some relatives when this topic came up. One relative was complaining about the price being more than the expected $300. I made a similar comment you just did, then offered to pay for dinner if she thought that would help her justify the cost difference.
In the end, she said she would skip a bottle of wine that week, when she gets the new iPad, and paid for dinner.
Yeah all these people whining about its too expensive. Well don't buy it. It's not like these are must have devices. Buy a Fire or Nexus instead. No one at Apple is stopping you from doing so.
Further, it's a delicate balance between DPI and the size of the device while holding the resolution constant to the multiple of 1024 * 768 for application compatibility across different screen resolutions (regular, and retina, and iPhone).
I wouldn't be surprise to see another iteration of iPad following the 4" iPhone screen years down the road to have something like iPad HD. - for the 16:9 native aspect ratio.
a show of hands for those that had no problem blowing thru their monthly LTE allotment yesterday to watch the presentation, yet come on hear whining about a $30 overpriced gadget that probably isn't marketed to them to begin with.
i wonder how many on here are pissed that they will not now be able to get an apple product, because they buy every apple product, and are miffed because this isn't marketed necessarily to them.
i wonder how many on here are pissed that they will not now be able to get an apple product, because they buy every apple product, and are miffed because this isn't marketed necessarily to them.
You forget import taxes and VAT/sales tax.
US pricing doesn't include 'sales tax' because each state is different. UK does because it's the same every where. Just on the VAT alone which I recall is about 15% (perhaps more) these days, you are up to 298. Difference of about 40 which could easily be in part those import fees (and yes legally those get passed onto customers) and perhaps some due to the fact that Apple doesn't adjust pricing daily and perhaps the conversion rate was a bit different on the day they set it (I believe they reset it once every quarter)
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