Phil Schiller's iPad mini pitch was all wrong

[Scrub175]

sorry, but tim has no charisma. he is uninspiring to listen to and, quite frankly, boring. don't get me wrong, he seems like a very nice, smart guy and someone who would be great to work for, but he just doesn't have that sense of the grandiose needed for an Apple keynote.
"i would encourage you to get it, it's really fantastic..." i mean, come on, no passion, no fire.
plus he often refers to us simply as "customers" - he isn't talking to us directly but rather to a very impersonal business/customer type relationship. he is just too soft spoken.

I agree with your assessment. Apple is a special company. It takes a special person to run and guide the company. Apple has for the majority of its existence had a face to lead the company. He is that face now and should develop the tools or skill set to "perform" in that capacity. I believe someone saw something more in him than just a supply side guru.

Good points by the way.

 

[Noisemaker]

I don't totally agree. For a company moving towards the retina display marketing path, I would have thought a retina display would have been in the mini. However, a smaller screen with the same resolution offers more pixels per inch (ppi). The iPad 2 with its 1024x768 screen at 9.7" is ~132ppi. The iPad mini with the same resolution but on a 7.9" screen offers ~162ppi. Not a huge difference, but it should offer a better "picture" than the iPad 2.

I guess they needed something to upgrade to next year. I predict the next iPad mini will have a Retina Display with a resolution around 1536x1152.

You're missing the point though - Going with the 1024x768 display means that no apps need updated. There's no "adoption" period like there is on the iPhone 5 right now. People get instant gratification with it. Every iPad app works from day 1.

I'd bet two generations before we see a retina Mini with the same resolution as the iPad 4.

 

[Hammie]

You're missing the point though - Going with the 1024x768 display means that no apps need updated. There's no "adoption" period like there is on the iPhone 5 right now. People get instant gratification with it. Every iPad app works from day 1.

I'd bet two generations before we see a retina Mini with the same resolution as the iPad 4.

So, if I hear you clearly, there are no magical unicorns inside???

 

[Mrbobb]

Phil Schiller's iPad mini pitch was all wrong

Your version is good for the existing fan base. Schiller pitch was for people sitting on the fence. And it's true, the Mini is created, in a large part, in response to Kindle and Nexus.

Now did you missed the 275,000 existing Apps? He said it at least 2 times. H'e saying, "yes, it's more expensive, but you are paying for all these already existing apps ready to roll." Which is true. Now if your tablet requirement is modest, e-read, light browsing, shopping etc, I don't think Apple is going there.

 

[cambookpro]

I take it you never watched any of his keynotes. When the original iPhone came out he made it pretty clear how pathetic he thought phones with keyboards were. Schiller made us see how much better the 4:3 screen and tablet apps were compared to a 16:9 Android tablet.

He'd mention it, but there were never 5 slides devoted to it.

 

[darngooddesign]

He'd mention it, but there were never 5 slides devoted to it.

No, but there were at least three examples on the same slide. In addition he said things like "for smart phones they're not too smart". back when introducing the iBooks he displayed several of the competing laptops. For the iPod he listed several examples of the competition.

The point is that Jobs displayed many examples of the competition and listed all the ways they were inferior. Schiller did the same thing.

 

[T4R06]

I wasted $249 for a piece of junk. Yes the screen is beautiful but that's only I can say... glass scratched on day 1. Screen separation. Plastic! Huge border. Apps are like blowup. Having hard time browsing web. Too small.. what else... now its been almost 2 months I'm not using it.I ****ing regret buying nexus 7. So phil is right..

 

[NoMoreSony]

Google should be happy to get a free advertisement during Apple keynote . Now every Apple fan is aware about the existence of the competitors product. Such kind of the comparative advertisement often leads to very unpredictable results for the advertiser.

 

[hakkian]

totally agree

from my experience,only the welcome image when the app
is loading seemed a little bit stretched and
blurry on my nexus 7, the words in the app are crisp.

 

[gecis]

His pitch was flawed, only because he kept comparing the iPad mini with iPad 4 in terms of thickness etc. That's just bad Marketing but otherwise it was pretty interesting.