Then let me put it another way. "Fantasyland pricing" is relative to what you find to be good value for the money. First of all, they're led lights, which are not only expensive, but last upwards of 20 years. Second, they're network connected. Third, they are a fully integrated, holistic system. Nobody else has "undercut" them yet.
When they were announced (the only place I saw any press on them was Macrumors and 9to5 Mac) they flew off the shelves. I had to drive to three different Apple stores in two days to be able to find a system and three additional bulbs. And every other store I called said they were selling out as fast as they could get them in. So I'd say that there is a market for them.
You're an exception to where a $200 is not a big deal to where you can use them all over your house. The term "Fantasyland pricing" was used appropriately to describe a $200 light bulb.