Bought a starter kit plus 3 individual bulbs today. Took 10 minutes to set up. I had to convince the "geniuses" at the local Apple Store that HUE really existed. They went online, discovered it did, went in the back room, found and sold them. No one had asked about them before I walked in.
They assured me I could return them in 14 days, so I decided to try them. Hue and the free App is amazing! Download your own pic. Touch it to turn on the lights. Group anyway you want, dim independently, color control independently.
If you turn off the wall switch, the bulbs forget where they were. Turn the switch back on, and the bulbs turn on to default approx. 3000 degrees K. Then touch any mood you set up on the iPhone, and it instantly changes colors & intensity.
We have a 50's Diner designed kitchen with black / white tile, red wall tile, red neon accents, so touch the 50's Diner photo, and 4 bulbs come on, 2 red and 2 whatever temp white you choose. Halloween? Orange no problem. Christmas? Red and Green.
Positives:
1-A must if you are really into home automation, home theatre, etc.

2-Extremely high quality feel bulb design

3-Bulbs run barely warm and draw 8.5 watts max

4-Super easy to use

5-No need to use your iPhone. Set the onboard timer function for on / off. Gives that lived in look, and no need to turn on / off every time.

6-Full dimming capability

7-Default to Warm White (looks like 3000 degree K) if power fails and comes back on

8-No high frequency sound, no flicker, no RFI interference

9-Instantly group able and groups can be changed instantly

10-Philips is a leader in LED technology. I have over 100 Philips LED bulbs in service for over a year, with no failures. yet, Lights of America and other off brands have failed 100% in a year! The electronics fail, not the LED's themselves in the off brands.

11-Touch a pic of the room to turn the lights on.

12-Set a different background pic for every page of moods.

13-Set a page up for every room. This groups the bulbs to a scene in that room by choosing the specific page on the iPhone.
Complaints:
1-Price

2-Only medium Base available today. I need Candelabra base and need R30

3-600 Lumen output is a little low but is OK
These bulbs are NOT going back!!! Wife loves them, as do I. 'Nuff said!!!
