By that logic: What's wrong with the tube TVs we had for 60 years or so?
I for one applaud innovative new products that move us forward, rather than leaving us in a static technological world. And this particular product looks to me to be extremely simple and well-designed, at least from a first look at the details.
Home lighting has remained pretty basic--it needed a shot in the arm.
Oops... iPhone's in the car.
And... home lighting needs a shot in the arm? So do Oreo's... they've looked the same for so long.