Color me unimpressed. The cases look like chickified netbook cases. I'm sure they'll slap an iPad premium on them though. The other crap, and I do mean crap, looks like the stuff they sell in Walmart for $8, but will sell for $28 because of the "Perfect for iPad" label they'll neatly affix to the upper left corner of the packaging.
Bottom line: I think we'll see much more unique and cooler accessories than this garbage. Phillips just wants a cheap ticket on the iPad gravy bandwagon.