Too. Many. Leaks. I remember being surprised in the old days (say, pre-iPhone 4S). Apple should form a special rumour and secret leaks disinformation team in order to "double down" on secrecy.
Leaks are going to be the norm when you are dealing with an item that is gearing up for mass production, that there is so much hype around and there are so many people involved in both the supply chain and manufacturing.