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People are always disparaging of "soccer moms" and the unwashed masses taking photos. Adobe would kill for that market. Right now, Adobe doesn't have anything in the way of a growth product and the potential for Photos to capitalize on that is in my mind reasonably large. Even Soccer Moms want the best for at least a handful of their photos and Apple is great at providing an ecosystem for doing at least certain things reasonably easily. People get that confused with dumbing down. I disagree.
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Really, some people need to re-read this 100 times every day.
If Adobe Released LR 6 tomorrow with a noise reduction that gave you 2 more stops at high ISO and a magic sharpening tool that could fix out of focus pictures at twice the price, we would hear about the game changing advances and see a line to rival the next Star Wars movie.
If instead, they released the same features, but included a big red button that would do it perfectly, just the way you wanted, and slashed the price to $19.99 we would hear screams of "abandoned the pros" "lost their focus" and "its just for soccer moms."
Every time a Pro app reduces its price or simplifies common tasks, I hear this. Its like supposed pros want expensive, difficult to use tools to keep the barrier to entry high.
First of all, the more work I can pawn off onto a computer, the more time I have to do the things that I want. If MagicPhoto (TM) can lift the detail out of that shadow without adding noise in 1 click, that is way better than 5 clicks and a slider, right? If it is your JOB, then that is more time you can spend with the family or racing tricycles or whatever floats your boat. It is more time you can spend working on the more difficult photos that could be perfect if you just had a little more time.
Second, abandoning the pro market is just a silly idea. To use a car analogy, "Win the race on Sunday, and sales are up the rest of the week." So I use the same movie editor as was used on [Insert famous movie], or This is the software that [Insert famous photographer] uses. And 'soccer moms' will buy that software and use it. Why do you think there are celebrity endorsements for ANY product? They will not use it as well as a pro, but they will pay for it and play around with it. I have the same guitar that Steve Vai used to play, but neither David Lee Roth nor Frank Zappa ever came knocking on my door.
Pinnacle (the $100 movie editor for Windows) bought Avid (THE Avid - the one the pros use). Why? Because Pinnacle had the money (from massive sales), and wanted to bring some of those features to their $100 product. Selling 100,000 copies for $100 is far better than selling 1000 copies for $700. Avid did not cease to be. They didn't "abandon the pros" in spite of all the predictions.
Remember when Apple pretty much only catered to "pros" back in 1998? When they had to borrow $200 million from Microsoft to stay in business? Then came a couple of consumer products and Apple is outshining Microsoft.
I have seen this same thing crop up every time a "Pro" product drops its price.
FCP X, NewTek Lightwave, and Softimage XSI (though they gave up on their entry level product) to name a few.
Remember the $499 Windows Ultimate Edition? Now Windows 10 is FREE. Do you thing Microsoft is abandoning the pros? And Apple is of course, since they have been free even longer. You can't go to Linux or Chrome because they are free. So I guess there are no "pro" operating systems to work on anymore.