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Imagine being a suit and having to deal with nonsense like this for media relations. I wouldn't tolerate it personally.

"We’re Apple. We don’t wear suits. We don’t even own suits." - Steve Jobs

Obviously I know what you mean. There must be a lot of money involved for such a spectacle.
 
I'm definitely not against children having games to play, but this is truly sad. Huge tech innovations popping up daily and Tim has a play date with someone in a costume.
Ah, I can see why they would do it from a marketing perspective: cute social media pics to illustrate a visit from the team behind a huge franchise.

What irks me is that this article moves the side show into the headline. The Apple execs didn’t “meet Pikachu”. They met with the Pokemon team and had a photo-op with a person in a Pikachu suit.
 
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Tim Cook shared an inside look at the work he is doing behind the scenes as he prepares to step down as Apple's CEO next week. Cook has been preparing incoming CEO John Ternus for the transition over the last several months, and today he introduced Ternus to popular Pokémon character Pikachu.

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Cook said he and Ternus met with the Pokémon team to talk gaming. The accompanying video features Pikachu exploring the Apple Park campus, including dancing under the rainbow arch and picking an apple from the orchard.

Today's agenda at Apple Park: Introduce the @Pokemon team to John, talk gaming, and politely ask Pikachu to stay out of the pond. Two out of three were accomplished. pic.twitter.com/KzirV3VX8U— Tim Cook (@tim_cook) August 27, 2026

It's not clear why the Pokémon team was at Apple Park, but Cook first met Pikachu in September 2025 on a trip to Japan for the reopening of Apple Ginza in Tokyo.

There are several Pokémon-themed games available on Apple's platforms, including Pokémon GO, Pokémon Trading Card Game Pocket, Pokémon UNITE, and Pokémon Champions.

Article Link: Pikachu Visits Apple Park, Meets Tim Cook and John Ternus
No wonder Craig didn’t want to be CEO…
 
Tim seriously … why putting with that ?! A few days before you step down … I don’t see any exciting news behind it … just a bit of a farce
 
What "transition"? Tim is not leaving Apple and will still be making major decisions. It all seems like ceremonial garbage for the purpose of shareholders only. Focus on product, not cartoon characters. Steve would be rolling around right now...no doubt.
Yeah. Rolling around in all that cash! They’re a business. They are very focused on products. How else would they become the most valuable company on Earth with record sales quarter after quarter?
 
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How I picture the guy in the Pikachu costume.

“You fellas have nothing to worry about. I’m a professional”.

For the youngins. This is the parking garage attendant from Ferris Bueller’s Day Off that drives the Ferrari all over the place.
 
Imagine if this confirms an Apple X Nintendo collab. (e.g. Mario macOS Wallpaper, Link/Zelda Apple Watch Face, Yoshi Egg AirPods, etc.)
Many of us longtime Apple customers have envisioned an Apple/Nintendo merger for decades now. Nintendo would be a really good fit for Apple. A Nintendo Switch 3 powered by an A or M series chip would be a very formidable console. I’d love to see Apple and Nintendo get closer even if it’s just branded merch for now.
 
It's ****ing Nintendo. This is their bread and butter.

The suit in question btw. Literally one of the inventors of Pokemon.

Reminded that this forum is just a bunch of ghouls.

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Yeah, I'm surprised to see that nobody seems to have humor here. I thought the video and Pikachu was funny and cute. It made me laugh. 😄
 
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Imagine if this confirms an Apple X Nintendo collab. (e.g. Mario macOS Wallpaper, Link/Zelda Apple Watch Face, Yoshi Egg AirPods, etc.)
Cook literally puts an apple in Pika's "hand" in the video. You may not be far off.

Also, Nintendo just announced a collab with Polaroid, timed with Pokemon's 30th anniversary, so they seem to be in the mood.

Pokemon is the most successful media franchise ever, with sales of + $130B. That's double Mickey Mouse, the runner up. And it's gotten there in 30 years, not 100. Apple could pick a worse partner for a collab.
 
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