So lately my neck, shoulders, and upper back have been aching from when I wake up through much of the day. Could be an unrelated issue, but I'm thinking a better pillow wouldn't hurt. 
Currently using one of those contour foam pillows (mines from the Sharper Image and probably 2 years old or so). Looks much like this:

I'm looking to see which sorts of pillows y'all like, and maybe, if some of you have some recommendations, that'd be helpful, too.
I mainly sleep on my side (but will sometimes find myself on my back) and really have a hard time justifying a pillow that would cost more than $60 or so.
Currently using one of those contour foam pillows (mines from the Sharper Image and probably 2 years old or so). Looks much like this:

I'm looking to see which sorts of pillows y'all like, and maybe, if some of you have some recommendations, that'd be helpful, too.
I mainly sleep on my side (but will sometimes find myself on my back) and really have a hard time justifying a pillow that would cost more than $60 or so.