Not sure. I guess the most current information is order May 11. Of course, I understand why pink might be popular. Closest thing to "red". The after market band I ordered is red leather. I also have a gold colored Pebble Time Steel ordered--clearly I like gold and red but (absolutely) don't want to pay the $10K it would cost to get a Watch Edition.It's must be. I'm not sure why either. What day is Apple at with the PSB?