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Apr 12, 2001
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Pinterest today announced the launch of a new "Lens" visual search tool, which allows users to take a picture of a real-world object and find related products and images on the Pinterest website.

With Lens, for example, pointing the camera at an item of clothing, a piece of furniture, or a food product will cause the app to search for similar items in the Pinterest database.

Just point Lens at a pair of shoes, then tap to see related styles or even ideas for what else to wear them with. Or try it on a table to find similar designs, and even other furniture from the same era. You can also use Lens with food. Just point it at broccoli or a pomegranate to see what recipes come up. Patterns and colors can also lead you in fun, interesting or even just plain weird new directions.
The app uses machine learning to recognize items. According to Pinterest, Lens currently works best with home decor, clothing, and food, but the company plans to make continual improvements so the app can learn to recognize new items.

First introduced last year, Lens, which is built into the Pinterest app, is now in beta and is rolling out to iOS and Android users "over the coming weeks."

Pinterest is also introducing "Instant Ideas" and "Shop the Look," two new features available today. Instant Ideas is designed to let users quickly find related pins, while Shop the Look is aimed at letting users find and buy products in fashion and home decor pins.

The Pinterest app can be downloaded from the App Store for free. [Direct Link]

Article Link: Pinterest Launches 'Lens' Visual Discovery Tool That Recognizes Real-World Objects
 

boodle

macrumors regular
Jun 12, 2004
145
112
Is this the visual Shazam?

I saw this in person when they started developing it a couple of years ago and it was pretty amazing even back then.

Similar, yes, but not like looking for a specific barcode/price based on an image. It's great for discovering new things. For example, you can point it some red high heels and it will find similar items even down to the style. Great for cross-promotion and advertising deals.
 
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sguser

macrumors regular
Aug 12, 2010
133
108
How is it different from Google image search?

I saw this in person when they started developing it a couple of years ago and it was pretty amazing even back then.

Similar, yes, but not like looking for a specific barcode/price based on an image. It's great for discovering new things. For example, you can point it some red high heels and it will find similar items even down to the style. Great for cross-promotion and advertising deals.
 
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ILikeAllOS

macrumors 6502
Jul 28, 2011
433
588
Tampa Bay
Never expected Pinterest of all people to develop a service like this.
Anyway I'll test it in a bit, hope it works well.
 
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Mac 128

macrumors 603
Apr 16, 2015
5,360
2,927
How is it different from Google image search?

That's what I was wondering. Google image search is terrible and almost never produces the results I want. Pinterest likely has a smaller database to search, so maybe it has a much more fine tuned search algorithm to produce better results, but I'm skeptical. If true, this will be the first time I've ever had a reason to sign up for Pinterest.
 
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rhett7660

macrumors G5
Jan 9, 2008
12,722
2,696
Sunny, Southern California
NOOOOOOOOOOOOOOOOOOOOOOOOOO... Great another feature that I will lose all of the females in the family to. Ok, I will admit I actually like Pinterest also. There are some pretty cool things and yup I have amassed quite a few pins! :eek::)
 
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kdarling

macrumors P6
Pinterest already had a feature where you select a section of a photo, and it searches for visual matches.

E.g. select a steering wheel and it finds all photos with a steering wheel.

Will have to go see what is different about this new feature.
 
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