Sadly those really old educational games don’t seem to exist anymore. Or even good strategy games like the ones Humongous used to make (Freddy Fish, Putt Putt, Pajama Sam).
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Play Impossible Begins Selling Smart 'Gameball' Through Apple After Inking Exclusive Retail Deal
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The product itself is not innovative. As earlier comments have said, it's just an eVersion of ball games that have existed for a long time.
The interesting part is Apple's decision to "Grand Feature" this product. Just like "crossy road" = "Frogger", this is a "safe bet" for Apple to embrace. Apple needs to show it "partners" with 3rd parties that play in its closed ecosystem, so it picks these "safe" types of products to feature.
Play Impossible's brilliance is crafting a product that would get this kind of low risk attention from Apple. Hundreds of companies that have created truly innovative, novel ideas have failed in the iOS ecosystem because no one sitting at a desk inside Apple will risk advocating a concept that has not been previously "proven". This is why innovation is ultimately hindered by Apple's tightly controlled ecosystem.
The interesting part is Apple's decision to "Grand Feature" this product. Just like "crossy road" = "Frogger", this is a "safe bet" for Apple to embrace. Apple needs to show it "partners" with 3rd parties that play in its closed ecosystem, so it picks these "safe" types of products to feature.
Play Impossible's brilliance is crafting a product that would get this kind of low risk attention from Apple. Hundreds of companies that have created truly innovative, novel ideas have failed in the iOS ecosystem because no one sitting at a desk inside Apple will risk advocating a concept that has not been previously "proven". This is why innovation is ultimately hindered by Apple's tightly controlled ecosystem.