Developers: As you may have noticed, the App Store doesn't show customers a description of your app until the customer clicks on the icon and is taken to your app page. This means if I want to see descriptions of 100 apps I have to click 100 times. I'm not going to do that. I might click 5 or at most 10. I've already commented to Apple about wanting a list where I can see a brief description of all apps so I can find the ones I'm interested in. This may or may not happen, but in the meantime, give your app as meaningful a title and icon as possible; usability expert Jakob Neilsen calls this "information scent." Good app names actually found on the App Store: Speak my iTunes QR Encoder Pro The Unarchiver I'm not going to click on a vague or cute name just to find out what it does. Apps I'm probably not going to click on: Touchgrind Hexapper Antimatter These might be perfectly good apps, but there's no information scent for me to know whether they might be for me. And I really don't want to waste a click to find out. Please do yourself and me a favor and use clear names and icons so that I can find your needle in the App Store haystack.