If it's new it is definitely a rip if it's being sold for less than cost.
It would be sold AT cost only if it was a discontinued product that no one wanted.
If it's used that's a whole different ball game.
You can get used stuff for %50 retail often (I know cuz that's what I sell most of my stuff for)
Most rip-offs offer new items,
although used rip-offs are common they are usually done by lowlifes of a different caliber with no or obvious negative feedback.
It would be sold AT cost only if it was a discontinued product that no one wanted.
If it's used that's a whole different ball game.
You can get used stuff for %50 retail often (I know cuz that's what I sell most of my stuff for)
Most rip-offs offer new items,
although used rip-offs are common they are usually done by lowlifes of a different caliber with no or obvious negative feedback.