I purchased a open box macbook pro retina today from best buy. Condition is great! Wanted to purchase brand new but unfortunately did not have the money to buy brand new. I read countless stories on macrumors about how people bought open boxes and all they had to do was call apple and they would reset the warranty. Well i tried that today. I told the apple service rep that I purchased the laptop today from best buy (authorized retailer) open box because I had budget constraints (warranty is till Nov 2013). I told him that I was hoping that he could reset my warranty period to start today and that i could provide all the proof of purchase he needed. He put me on hold a bit and came back and said "sorry. The warranty started when the original owner registered it. you're welcome to buy applecare though" Usually i would accept this but i find it unfair that many of my peers were able to get their open box purchases reset when it comes to warranty. Please advise me on what to do guys!