I've always used my Apple TV to stream netflix and it does just that...it streams. Last night was my first attempt at watching a movie through the apple rental side but it wouldn't let me watch the movie. It goes through a loading process and tells me that the movie will be available to watch in 1 hour 15 minutes. What the hell! When i pay $5 to watch a movie it is more or less an impulse buy. Is this kind of wait normal? It just doesn't seem normal to me to have to wait when i could have easily switched over to my cable provider's on demand and watched the same movie instantly for the same price. I found myself completely dumbfounded since i have so many apple products and they are usually very user friendly and make sense. This does not. What is worse is that while it was "loading" i flipped over to netflix and watched an episode of mad men i figured by the time that was over the movie would be loaded. When i flipped back it said that it still had over an hour to wait. So in order for it to load you have to keep it on that screen the entire time!?!?! WTF!? Someone please tell me i am stupid and doing something wrong.