Plex Tripling Lifetime Plex Pass Price to $750 in July

[MacRumors]

Media platform Plex today said that it is increasing the price of its Lifetime Plex Pass option to $750, which is a $500 increase from the current $250 price tag.

Plex said that the updated price reflects the "real, ongoing value" of the software that it plans to build and maintain. The company has considered removing the Lifetime Plex Pass because recurring subscriptions pay for long-term development, but Plex wants to continue to offer it because it's a "valuable option" for many in the Plex community.

Over the years, as our software and product has evolved, the breadth of features and benefits included with your Plex Pass has expanded. This increase ensures we can continue to invest resources into building and maintaining the Plex personal media software, while continuing to offer a Lifetime option.

For those unfamiliar with Plex, it is media server software that lets users stream their library of content from a device with the server software installed to any other connected smartphone, tablet, or TV. The Plex Pass unlocks features like server management, hardware transcoding, offline downloads, mobile syncing, remote streaming, and more.

Plex previously increased the cost of the Lifetime Plex Pass from $120 to $250 in March 2025.

Plex customers who previously bought a Lifetime Plex Pass will still be able to access the benefits and perks associated with a Plex Pass with no change. Customers can purchase a Lifetime Plex Pass for $250 prior to when the price changes.

Plex is also not increasing the price of its subscription Plex Pass, which is $7 per month or $70 per year.

In addition to announcing the upcoming price change to the Lifetime Plex Pass, Plex shared its roadmap. It is working to implement improvements to downloads like grouping by show, and updates to its mobile apps.

The Lifetime Plex Pass price increase will go into effect on July 1, 2026 at 12:01 a.m. UTC.

Article Link: Plex Tripling Lifetime Plex Pass Price to $750 in July

 

[kotaKat]

Sounds more like Plex wants to juice up some ARPU and MRR numbers...

... who wants to bet they bump the Plex Pass up from 6.99 to 9.99? Enough people will grin and bear it that they can easily get away with that next step.

 

[fenderbass146]

Insane, I think I got mine for $50 like 10 years ago.

At this point just quit offering the lifetime pass, I can't imagine anyone having this. You'd need to have it for 10 more years of annual payment to make up for it. I'm truly guessing by then there will be something better.

 

[TheBensonBoy]

So tell me Plex, when you increased the rate not that long ago and pushed app updates that really improved nothing and really started advertising your streaming services and pushing Live TV, where did the money go when realistically you needed to update the base functionality of these apps? Apple TV hasn't had a much needed update in years, and the new updates on mobile are so bad. I feel that there has not been an increase in value and the service feels stagnated. This is just greedy. If anything this is an advertisement to jump to Jellyfin.

 

[germanbeer007]

curious to see the percentage of plex users who pirate media.

 

[dawindmg08]

As a long time Plex user I'm very torn on this. On one hand, this is an INSANE amount to charge for a lifetime pass. It's a substantial increase over the previous amount. On the other hand, I know the company is struggling to be profitable and I like their product and want them to stick around, so they have to do something to keep cash flowing. If anything this will drive more folks towards their subscription service which is more proiftable.

All that said: Neve been happier to be grandfathered in with $99 purchase back in the day!

 

[Dr McKay]

I don’t trust lifetime subscriptions to anything. Seen too many times where the company just changes something slightly and voids everyone’s “lifetime” memberships, or gets bought by another company or something.

 

[Eduardot]

I will be trying Jellyfin, no suscriptions, and I only see my archives on my local network, dont need the streaming function. and wow 700, is plainly the price of a new computer.

 

[fenderbass146]

curious to see the percentage of plex users who pirate media.

I mean...what would be the point without it. I'm sure there are some who import their collections, but physical media is dying.

 

[SwampYankee0!]

Define "lifetime"? Theirs or mine? Not for me , thanks.

 

[k1121j]

I left plex for JellyFin.

 

[Think|Different]

Glad I got in at like $79....And, I use it AND Jellyfin, and no, people...Jellyfin's UI continuously reminds you it's free.

 

[dominiongamma]

Define "lifetime"? Theirs or mine? Not for me , thanks.

Exactly what I’m thinking, a company can go down any day, nothing is guaranteed in life except death and taxes

 

[anshuvorty]

highway robbery...geez....so happy I got my lifetime pass when it was at the reduced prices...hahah

 

[ersan191]

There's no chance they aren't going to scumbag OG lifetime pass buyers one day.

God I miss when everything wasn't a subscription.

 

[CalMin]

Insane, I think I got mine for $50 like 10 years ago.

At this point just quit offering the lifetime pass, I can't imagine anyone having this. You'd need to have it for 10 more years of annual payment to make up for it. I'm truly guessing by then there will be something better.

Wow! I thought mine was a bargain when I bought it for $120 back in 2017. What a difference a decade makes.

I don't know that I would have ever paid $750 though.

 

[RedWeasel]

the updated price reflects the "real, ongoing value" of the software that it plans to build and maintain.

I think we have a different definition of real.

 

[nickf]

Plex Tripling Lifetime Plex Pass Price​

That's easy for you to say.

 

[kalafalas]

My $99 lifetime pass I got years ago is really feeling like a good buy these days

 

[jent]

I love Jellyfin.

 

[germanbeer007]

I don’t trust lifetime subscriptions to anything. Seen too many times where the company just changes something slightly and voids everyone’s “lifetime” memberships, or gets bought by another company or something.

The best "lifetime" subscriptions I got were Plex during black Friday deal ($75 IIRC) and Windscribe VPN ($40) 8+ years ago. Both services have gotten better these days than when I bought it initially.

 

[Corefile]

I don't want to pay $750 to use plex.

 

[211]

I got mine for a tenth of the price, with a Black Friday sale years ago. I love Plex (when it works), but $750 is way too much. Giving people more than a month’s notice of this increase, is this a ploy to get people to buy the $250 now who are on the fence and this will entice them? I suspect there will be many sales after the new price kicks in

 

[Radeon85]

That price is bloody insane to play my own content. I picked up my lifetime pass for £76 in 2021, glad I did now.

 

[DEMinSoCAL]

I don't want to pay $750 to use plex.

Apparently you don't use Plex at all. Plex is free. To add some features you may or may not want, requires a Plex Pass.