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Apr 12, 2001
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Pokémon Go finally launched in Japan this morning after the game's release was delayed following an email leak about the developer's sponsored retail partnerships.

Social media excitement reached a peak on Niantic's announcement that it was "finally broadcasting" in the game's birthplace, over two weeks after it was released in the U.S., Australia and New Zealand. Pokémon Go is now available in over 30 countries.

pokemon-go-featured-800x450.jpg

The McDonalds sponsorship deal leaked earlier this week is expected to usher in a flurry of business at fast food restaurants around the country as players queue up to capture monsters and train characters at official "gyms".

Wary of the game's popularity, McDonalds has warned players "not to become a bother to customers who are eating", while Japanese authorities have issued safety guidelines in cartoon form for young Pokémon Go players.

The country's National Centre of Incident Readiness and Strategy for Cybersecurity called on users to bring spare batteries with their smartphones to prepare for emergency communications and to refrain from using their phones while walking.

In the U.S., Pokémon Go had 21 million active users less than two weeks after the game was launched. According to brokerage Needham & Co, Apple is set to make $3 billion in revenue from the game's in-app purchases in the next one or two years.

Pokémon Go's ratio of paid users to total users is said to be 10 times that of Candy Crush, which generated over $1 billion of revenue in both 2013 and 2014. Apple's shares have gained 5 percent market value - about $25 billion - since the launch of Pokémon Go on July 6.

Article Link: Pokémon Go Launches in Japan, Apple on Course for $3 Billion Revenue
 

JayJohnPaul

macrumors regular
Aug 13, 2014
190
189
Dawnbreak City
According to brokerage Needham & Co, Apple is set to make $3 billion in revenue from the game's in-app purchases in the next one or two years.
Apple's shares have gained 5 percent market value - about $25 billion - since the launch of Pokémon Go on July 6.

And... MR members keep saying they're sick and tired of seeing articles about Pokémon Go since it has nothing to do with Apple.
 
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jm001

macrumors 6502a
Sep 19, 2011
596
123
Great. More server issues on Friday.
In Canada I was able to get the game using my U.S. account with the U.S. iTunes store. No server problems UNTIL it officially launched in the country now it's sometimes difficult to login and play. =P
 

amirite

macrumors 6502a
Aug 17, 2009
880
691
Pokemon go has 10x more users than candy crush therefore it will make 10x the revenue? LOL great analysis there.

These people severely overestimate millennials' attention spans. Nintendo shares are going to come crashing down in a few weeks.
 

OldSchoolMacGuy

Suspended
Jul 10, 2008
4,197
9,050
That assumption of $3 billion in revenue is a pipe dream. That's IF they maintain the same growth and usage throughout that entire time. That's something no game has ever done and it's simply not going to happen.

We're already seeing time spent and usage of the Pokemon app fall in the US. People simply aren't going to go outside and walk around day after day for weeks, months, or years to come. Throw in winter and there's no way we're going to see the growth of this app continue as it has in the first couple weeks.
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And... MR members keep saying they're sick and tired of seeing articles about Pokémon Go since it has nothing to do with Apple.

These two things are not necessarily related. As Lisa Simpson pointed out, just because there's a rock and no bears around doesn't mean the rock repelled bears.

Apple stock was already heading up even before Pokemon GO was released. Based on the trending direction at the time, it almost certainly would have continued to grow even without the release of the app.

cmPbe1h.png
 

mzeb

macrumors 6502
Jan 30, 2007
252
384
Pokemon go has 10x more users than candy crush therefore it will make 10x the revenue? LOL great analysis there.

These people severely overestimate millennials' attention spans. Nintendo shares are going to come crashing down in a few weeks.

Amirite, I don't think you're right :). The big difference with Pokémon is the IP. Nobody knew what candy crush was when it launched. Everyone knew what Pokémon was. And IP has sticking power.
 
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CarlJ

Contributor
Feb 23, 2004
5,778
10,043
San Diego, CA, USA
Tim, you realize profit and revenue aren't the same thing right?
Tim who? If you mean Tim Cook, Apple has made no statement or projection on the topic at hand.
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These people severely overestimate millennials' attention spans. Nintendo shares are going to come crashing down in a few weeks.
Why do you think only millennials are playing?
 

kilcher

macrumors 65816
Jul 3, 2011
1,262
316
Seems weird Apple hasn't made this a featured app in the app store (considering the money to be made). Maybe they're waiting for some of the demand to die down a bit before giving it a little promotional push.
 
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0098386

Suspended
Jan 18, 2005
21,574
2,908
These people severely overestimate millennials' attention spans. Nintendo shares are going to come crashing down in a few weeks.
Lol, okay.

That happens with mobile-exclusive developers. Nintendo aren't so I'm curious to see what happens next.
 
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