I guess everyone now knows what polarizing means. Usually Apple keynotes bring out haters...but this is on a new level. My initial impression after watching the keynote was slight disappointment with the Home Screen icons and the very "flat" minimalistic design. However, I was very excited about all the system level changes (gesture swipes in Safari, Spotlight from any home screen, Activation Lock/Find my iPhone, audio FaceTime, Control Center, True Multitasking, Unlimited Folder apps, etc.) I then watched every video on YouTube and compared iOS6 icons against the new iOS7 icons. And to be completely honest, I'm getting more and more excited as each moment passes. For those complaining about the "unbalance" of all the icons, I'd really like to see what their current home screens look like. I mean if you only have Apple apps on your iPhone, then I apologize in advance, but I bet they have 3rd party apps on their home screens...so unbalanced...really? Is this an issue? This time next year, all the whining and complaining will be a distant memory. It will take the average user a week or two (tops) to get used to the new design and forget about iOS6 and all previous versions will feel dated. The most comical complaints are those choosing to leave apple because of the icons. I mean if you're gonna draw a line in the sand... Polarizing indeed!