With the issues I faced with my iMac rev B, I am tired of the folks at the Apple Store stressing that my time bringing in my machine could be better spent if I had the ProPlan. I wanted to see how MR members felt about the ProPlan. I realize that there are like 52 hours of training available. But the quality of the training that I witnessed (from a distance) seems to be geared towards the "newbie", not someone like myself that has a good foundation in OS's and app's. If Apple wants me to spend extra money for ProCare, these are the things i would like to see: I want an Apple Genus to able to intelligently walk me through making the most of Aperture, as a user that is quite familiar with iPhoto, Adobe PS and Lightroom, and many other programs. To intelligently talk to me about using Automation to do back-ups of my important data. Just not repeating what is available in the Help Files. But to give me step by step advice. To acknowledge that there are third-party apps that we as Mac users use on a regular basis. Onyx and CCC are not some cheap programers attempt at making a name for themselves. Maybe iGary and I share a common ground. I don't see a reason that if i paid for AppleCare, that I need to spend more for ProCare in order save time if there is an honest repair needed. Maybe the camera shop I work for could do the same - NOT! Service/customer service should not be based on the ability or willingness to pay an extra fee. An exemption could/should be if one has an AppleCare agreement. This third level seems to be just pure greed IMO.